Performance Marketing Specialist

Role & responsibilities

• Paid Social Media & Lead Generation

• Manage global paid social media activities with a strong focus on LinkedIn advertising

• Create and optimize lead generation campaigns including sponsored content, lead forms, retargeting, and account-based marketing (ABM) activities

• Collaborate with product marketing and sales teams to develop campaign messaging and value propositions

• Implement A/B testing strategies to improve campaign effectiveness and conversion rates

• Marketing Automation

• Manage and optimize marketing automation platforms (e.g., MS Dynamics, CleverReach, HubSpot, or similar).

• Create and execute email marketing campaigns

• Ensure proper lead scoring, segmentation, data quality, and CRM integration

• Monitor lead funnel performance and recommend improvements to increase conversion rates

• Analytics and Reporting

• Analyze campaign performance data

• Create dashboards and presentations to support business decision-making

• Track and report key digital marketing metrics

• Provide actionable insights and recommendations based on performance analysis.

• Project Management

• Manage performance marketing projects from planning through execution and reporting using standard tools

• Coordinate with global stakeholders to ensure alignment of campaign objectives and deliverables

• Keep stakeholders informed on campaign performance, project status, and optimization opportunities

Preferred candidate profile

Experience: 3 to 5 years

• 3-5 years of experience in performance marketing, and marketing automation roles
• Proven hands-on experience managing paid social media campaigns, particularly LinkedIn Campaign Manager
• Strong understanding of B2B marketing funnels, lead generation, and conversion optimization
• Experience working with CRM systems and marketing automation platforms is a plus
• Strong analytical skills with experience using tools such as Google Analytics, Looker Studio, Power BI, or similar platforms
• Experience managing campaign budgets and optimizing performance against defined KPIs
• Experience within a B2B industrial or technology-driven environment is preferred
• Proven experience executing global digital marketing campaigns across multiple markets and regions

Language: (+required level):

• Excellent written and verbal communication skills in English

IT skills:

• LinkedIn Campaign Manager
• Microsoft 365 applications, Project Management tools
• Canva
• CRM platform (preferably MS Dynamics 365)

Social skills

• Coordination skills
• Empathy
• Availability and flexibility
• Ability to communicate and share information effectively