2
21st Centtury & Co.
Performance marketing Specialist
Skills
E-commerce WebsitesShopifyData AnalysisCommunication CampaignGoogle AdsGoogle Tag ManagerGoogle AnalyticsBranding
20 days ago
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Important information
Contract type:
Permanent
Salary:
₹225,000 – ₹425,000 / year
Location:
Surat, Gujarat, India
Work mode:
Onsite
Published on:
6 October 2026
What they need
- Performance Marketing Manager – Meta, Google & Shopify
- Company: Subo
- Location: Surat, Gujarat
- Employment Type: Full-Time | On-Site
- Experience: 1–3 Years
- Salary: 17,000 – 35,000 per month, depending on experience & skills
- About Subo
- Subo is an Indian-born fashion brand building a premium, international-style women’s Western wear label with an accessible price point.
- We are looking for a Performance Marketing Manager who is highly hands-on with Meta Ads, Google Ads, Shopify and D2C e-commerce operations.
- This role is not limited to running advertisements. The candidate should understand the complete digital commerce ecosystem — from campaign setup and tracking to Shopify backend, payments, orders, shipping and customer conversion.
- Key Responsibilities
- Performance Marketing & Paid Advertising
- * Plan, execute and optimise paid advertising campaigns across:
- * Meta – Facebook & Instagram
- * Google Ads
- * Snapchat Ads
- * Pinterest Ads
- * Other relevant performance marketing platforms
- * Manage campaigns across awareness, consideration, retargeting and conversion stages.
- * Handle campaign setup, audience creation, targeting, budgets, bidding and optimisation.
- * Continuously monitor and improve ROAS, CPA, CPC, CPM, CTR, CVR and overall revenue.
- * Conduct creative, audience, copy and offer A/B testing.
- * Identify winning campaigns and creatives and scale them systematically.
- * Build and manage retargeting campaigns for website visitors, product viewers, add-to-cart users and checkout users.
- * Coordinate with the creative team to develop performance-driven ad creatives.
- Meta Ads & Tracking – Technical
- * Strong hands-on experience with Meta Ads Manager.
- * Understand and manage Meta Pixel, Events Manager and Conversions API.
- * Understand events such as:
- * Page View
- * View Content
- * Add to Cart
- * Initiate Checkout
- * Purchase
- * Diagnose tracking issues and ensure events are firing correctly.
- * Understand attribution and campaign-level performance data.
- * Set up and manage custom audiences, lookalike audiences and retargeting audiences.
- Google Ads
- * Hands-on experience with Google Ads.
- * Experience with Performance Max, Search, Display and Shopping campaigns.
- * Understanding of Google Merchant Center and product feeds.
- * Monitor product-level and campaign-level performance.
- * Optimise campaigns based on conversion data and profitability.
- Shopify – Backend & E-commerce
- The candidate must have practical knowledge of Shopify, not just basic website familiarity.
- * Manage and navigate the Shopify backend.
- * Add, edit and manage products, variants, pricing, inventory and collections.
- * Understand Shopify product/catalogue structure.
- * Manage discounts, promotional offers and campaign-specific pricing.
- * Understand Shopify analytics and sales reports.
- * Monitor conversion rate, sessions, product performance, cart and checkout behaviour.
- * Identify website funnel drop-offs and suggest improvements.
- * Understand Shopify apps and third-party integrations.
- * Coordinate with the team for website, product and landing-page changes.
- * Understand the complete journey from Ad Product Page Add to Cart Checkout Payment Order Shipping Delivery.
- Payment Gateway & Checkout
- Candidate should understand the technical and operational side of online payments.
- * Experience with payment partners/gateways such as Razorpay or similar platforms.
- * Understand payment gateway integration with Shopify.
- * Monitor successful, failed and pending transactions.
- * Understand payment-related issues affecting conversion.
- * Understand COD and prepaid orders.
- * Coordinate with payment partners when technical/payment issues occur.
- * Monitor payment success rate and checkout drop-offs.
- * Understand refunds, cancellations and payment reconciliation at an operational level.
- Shipping & Logistics
- Candidate should have a basic-to-strong understanding of D2C logistics.
- * Understand Shopify order processing and fulfilment.
- * Experience with shipping/logistics platforms such as Unicommerce, Shiprocket or similar platforms will be an advantage.
- * Understand order allocation, shipment creation, AWB generation and tracking.
- * Understand COD and prepaid shipment processes.
- * Monitor delivery, RTO and NDR-related performance.
- * Coordinate with logistics partners when required.
- * Understand how logistics and RTO impact overall profitability and marketing performance.
- Analytics & Reporting
- * Track the complete customer acquisition funnel.
- * Analyse performance using Shopify Analytics, Meta Ads Manager, Google Ads and other relevant tools.
- * Understand:
- * ROAS
- * CAC
- * CPA
- * AOV
- * CTR
- * CPC
- * CPM
- * Conversion Rate
- * Add-to-Cart Rate
- * Checkout Rate
- * Purchase Rate
- * RTO
- * Customer Acquisition Cost
- * Prepare regular performance reports.
- * Identify problems and provide actionable solutions rather than only reporting numbers.
- E-commerce Growth
- * Work closely with the founders and internal creative/e-commerce teams.
- * Plan campaigns around new launches, collections, offers and seasonal opportunities.
- * Analyse which products are selling and which products require better marketing.
- * Recommend changes in creatives, offers, landing pages, pricing communication and targeting based on data.
- * Understand the relationship between ad spend, sales, gross margin, payment charges, shipping costs and actual contribution/profitability.
- Technical Skills Required
- Must Have:
- * Meta Ads Manager
- * Google Ads
- * Shopify Backend
- * Meta Pixel & Events Manager
- * Conversion Tracking
- * Google Merchant Center
- * Shopify Analytics
- * Payment Gateway Understanding
- * D2C E-commerce Funnel
- * Basic Shipping & Logistics Understanding
- * Performance Reporting & Analytics
- Good to Have:
- * Snapchat Ads
- * Pinterest Ads
- * Google Analytics / GA4
- * Google Tag Manager
- * Conversions API
- * Unicommerce
- * Shiprocket or similar logistics platforms
- * Shopify app integrations
- * Basic HTML/CSS understanding
- Who We Are Looking For
- We are looking for someone who is hands-on, technical, analytical and commercially minded.
- You should be comfortable opening Shopify, checking orders, analysing a campaign, identifying a tracking issue, checking payment/checkout problems and working with the logistics or creative team when required.
- We are not looking for someone who only knows how to boost Instagram posts or manage a social media page.
- We need someone who understands the complete D2C performance ecosystem and can take ownership of the numbers from ad impression website visit checkout payment order delivery revenue.
- Why Join Subo?
- * Work directly with the founders and core team.
- * Take ownership of performance marketing for a growing fashion D2C brand.
- * Work across multiple advertising and e-commerce platforms.
- * Opportunity to build and optimise the complete performance marketing system.
- * Fast-paced, hands-on work environment with room to experiment and grow.
- How to Apply
- Send your CV to:
- [email protected]
- Subject: Application – Performance Marketing Manager
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