Performance Marketing Specialist

Job highlights

• Required Skills . 5+ years in Performance Marketing . Strong Google Ads experience . Hands-on experience with GA4 GTM . Understanding of conversion tracking and attribution .
• Experience with landing page optimization and CRO . Analytical and data-driven mindset .
• Bonus Skills . Legal marketing experience . Lead generation experience . Looker Studio reporting .

Job Description

• We are looking for a Performance Marketing Specialist who is obsessed with data, tracking, testing, and scaling digital marketing funnels.
• This is not just an ad-running role.
• We need someone who:
• Loves running Ads
• Understands funnels and conversion tracking
• Enjoys A/B testing landing pages
• Thinks in CPL, CPA, ROAS, and conversion rates
• Can identify funnel drop-offs and improve performance
• Our goal is to build a scalable legal lead-generation system that can expand across Texas and other U.S. markets.

Responsibilities

• Manage and optimize Google Ads campaigns
• Set up and monitor GA4, GTM, and conversion tracking
• Improve landing pages and funnel performance
• Run A/B tests on pages, forms, and CTAs
• Analyze campaign and funnel data
• Build reports and actionable insights
• Support local growth and partner outreach campaigns

Required Skills

• 5+ years in Performance Marketing
• Strong Google Ads experience
• Hands-on experience with GA4 GTM
• Understanding of conversion tracking and attribution
• Experience with landing page optimization and CRO
• Analytical and data-driven mindset

Bonus Skills

• Legal marketing experience
• Lead generation experience
• Looker Studio reporting
• Call tracking tools
• Startup or agency experience

Were Looking For Someone Who

• Testing and experimentation
• Notices tracking issues quickly
• Thinks beyond clicks and impressions
• Enjoys solving growth and funnel problems
• Can work independently and proactively

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.