Performance Marketing Specialist

Overview

Affordable Waste Management is one of the fastest-growing companies in the UK waste sector, providing cost-effective and reliable commercial waste collection services to businesses nationwide.

We combine competitive pricing with excellent customer service and work with a trusted network of suppliers across the UK.

As our business continues to grow, we're expanding our marketing team and looking for a Performance Marketing Specialist to help us increase lead generation through paid advertising**.**

About the Role

We are looking for a hands-on Performance Marketing Specialist with proven experience in Google Ads, Microsoft Ads and Meta Ads, supported by measurable results.

Reporting to the Marketing Director, you will be responsible for generating qualified leads through paid advertising, managing campaign performance and improving cost per lead and lead quality.

This is a practical, results-driven role involving day-to-day campaign management, optimisation, testing and performance analysis.

Your performance will be measured primarily by the number and quality of leads generated, cost per lead and the effective use of advertising budgets.

Key Responsibilities

• Build, manage and optimise campaigns across Google Ads, Microsoft Ads and Meta Ads.
• Manage advertising budgets, bidding strategies, targeting and keyword optimisation.
• Monitor campaign performance and improve lead volume, cost per lead and lead quality.
• Create and test ad copy, creatives and audiences to improve campaign results.
• Set up and check conversion tracking using Google Tag Manager, GA4 and advertising platforms.
• Analyse campaign performance using advertising platforms, GA4 and HubSpot.
• Use AI tools to support daily tasks and prepare regular performance updates for the Marketing Director.

Essential Skills and Experience

• Proven hands-on experience with Google Ads, Microsoft Ads or Meta Ads.
• Clear examples of paid advertising results, particularly lead generation and cost per lead.
• Good understanding of campaign optimisation, bidding strategies, targeting and keyword research.
• Practical experience with Google Tag Manager, GA4 and conversion tracking.
• Strong analytical skills and the ability to make decisions based on performance data.
• Good writing skills for advertising copy.
• Ability to manage tasks independently, meet deadlines and take responsibility for results.

What We Offer

• £30,000 - £35,000 per year, depending on skills, experience and proven results.
• 20 days' annual leave plus bank holidays.
• One day per week working from home after successfully completing probation.
• Opportunity to progress to Digital Marketing Manager based on performance.

Benefits

• Casual dress
• Company pension
• On-site parking

Pay: £30,000.00-£35,000.00 per year

Benefits:

• Casual dress
• Company pension
• Free parking
• On-site parking

Work Location: In person