Performance Marketing Specialist

We are looking for a results-driven Performance Marketing Specialist to plan, execute, and optimize digital advertising campaigns to generate leads, increase online sales, and grow the company’s business. The ideal candidate should have hands-on experience with paid advertising platforms, campaign analytics, and conversion optimization.

Key Responsibilities

* Plan, launch, and manage paid advertising campaigns on Meta (Facebook and Instagram) and Google Ads.

* Develop strategies to increase website traffic, generate leads, and drive online sales.

* Manage advertising budgets and optimize campaigns to achieve the best possible return on investment.

* Monitor campaign performance using metrics such as CTR, CPC, CPL, conversion rate, and ROAS.

* Conduct audience research, targeting, retargeting, and A/B testing of advertisements.

* Analyze campaign data and prepare regular performance reports.

* Coordinate with the content and social media teams to develop effective advertising creatives and copy.

* Identify opportunities to improve customer acquisition and marketing performance.

* Stay updated on digital advertising trends, tools, and best practices.

Required Skills and Qualifications

* 2–4 years of practical experience in performance marketing or paid digital advertising.

* Hands-on experience with Meta Ads Manager and Google Ads.

* Knowledge of conversion tracking, analytics, audience targeting, and campaign optimization.

* Understanding of lead generation, e-commerce marketing, and online sales funnels.

* Strong analytical and problem-solving skills.

* Ability to manage advertising budgets and make data-driven decisions.

* Experience in beauty, skincare, cosmetics, or consumer products is an advantage.

* Relevant campaign reports or a portfolio demonstrating previous results will be preferred.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: Remote