Performance Marketing Specialist (Digital Performance and Analytics)

Job Summary
The Performance Media Officer is responsible for managing digital content and coordinating e-commerce and performance marketing initiatives across online platforms. The role ensures timely execution of campaigns, maintains accurate and engaging product content, and uses digital performance data and analytics to optimize campaigns, enhance brand visibility, and drive online sales.

Key Responsibilities

• Create, manage, and update product listings, digital content, and assets across e-commerce platforms.
• Coordinate with Marketing, Sales, Creative, and external agencies to execute e-commerce and performance marketing campaigns.
• Support the planning and execution of paid media, sponsored ads, and platform-specific advertising initiatives across Shopee, Lazada, TikTok Shop, and other digital platforms.
• Ensure content accuracy, brand consistency, and timely implementation of promotional and campaign updates.
• Monitor and analyze campaign performance, including sales, traffic, conversion, ROAS, CTR, CPC, and other key digital KPIs.
• Prepare performance reports and data-driven insights to identify opportunities and recommend campaign improvements.
• Coordinate promotional calendars, digital assets, campaign requirements, and platform submissions.
• Work with internal and external partners to optimize campaign performance and maximize digital media investments.
• Monitor e-commerce trends, platform developments, consumer behavior, and digital marketing best practices to support continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 2–3 years of experience in e-commerce, digital marketing, performance marketing, content management, or a similar role, preferably in the FMCG industry.
• Experience managing content and campaigns on e-commerce platforms such as Lazada, Shopee, and TikTok Shop is an advantage.
• Hands-on experience in performance marketing, paid digital media, or e-commerce advertising is highly preferred.
• Strong data analytics and reporting skills, with the ability to interpret campaign performance and translate data into actionable insights.
• Familiarity with digital marketing metrics such as ROAS, conversion rate, CTR, CPC, CPA, traffic, and online sales performance.
• Strong organizational, communication, coordination, and analytical skills.
• Proficient in Excel/Google Sheets; experience with digital analytics or advertising platforms is an advantage.