Performance Marketing Specialist (Full Time Position)

Performance Marketing Specialist (FULL TIME POSITION, NO WORK FROM HOME and NO FREELANCING)

Location: RIICO Mansarovar, Jaipur

About Us:

We are a fast-growing, dynamic clothing brand dedicated to trending fashion, unique designs. As we continue to expand our online presence, we're seeking a talented and passionate Performance Marketing/Google & Meta Ads Specialist to help us reach new audiences and drive sales growth.

The Role:

We are looking for an experienced Performance Marketing/ Google & Meta Ads Specialist who understands the unique challenges and opportunities of e-commerce, specifically within the fashion industry. You will be responsible for developing and executing a comprehensive performance marketing strategy to drive qualified traffic to our website and boost sales.

Responsibilities:

Run Google and Meta Ads campaigns to deliver consistently high ROAS and drive sales on our Shopify platforms

Develop and execute a robust SEO strategy for our e-commerce store, including on-page, off-page, and technical SEO.

Conduct in-depth keyword research to identify high-value opportunities related to our products and brand.

Optimize product pages, category pages, and blog content for search engines and user experience.

Perform regular technical SEO audits to identify and fix issues such as broken links, crawl errors, and site speed problems.

Manage and execute link-building campaigns to improve our domain authority.

Analyze and report on key SEO metrics (traffic, rankings, conversions, etc.) using tools like Google Analytics, Google Search Console, and others.

Stay up-to-date with the latest SEO, GEO, AIO and AEO trends, algorithm updates, and best practices.

Collaborate with the marketing, content, and e-commerce teams to ensure SEO is integrated into all online initiatives.

Requirements:

Proven experience as a Perofrmance Marketing and SEO Specialist, preferably within the e-commerce or fashion industry.

Experience of running Meta and Google Ads that deliver high ROAS

Strong understanding of SEO principles, including on-page, off-page, and technical SEO.

Proficiency with SEO tools (e.g.,Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics, Google Search Console).

Experience with keyword research and competitive analysis.

Knowledge of HTML, CSS, and website architecture as it relates to SEO.

Excellent analytical skills and the ability to interpret data to make informed decisions.

Strong communication and collaboration skills.

A passion for the fashion industry and a creative mindset.

Bonus Points:

Experience with a Shopify or similar e-commerce platform.

Familiarity with content management systems (CMS).

Experience with PPC or other digital marketing channels.

What We Offer:

Competitive salary based on experience. The range for this role is INR 20,000 to INR 25,000 per month plus sales-based incentives.

Opportunity for growth and professional development.

A creative and supportive work environment.

Employee discounts on all our products.

Who need NOT apply:

Candidates looking for freelance opportunities or work from home
Candidates seeking jobs but unwilling to appear for interviews
Performance marketing agencies need not contact via Indeed

Job Type: Full-time

Ability to commute/relocate:

• Mansarovar, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Preferred)

Application essentials:

• This role is NOT a freelance or work from home position. You must be willing to work full time from our office.

Experience:

• Meta and Google Ads: 2 years (Preferred)

Work Location: Full-time, In person at RIICO Mansarovar, Jaipur