Performance Marketing Specialist (Google Ads)

Why Join Us?

• Competitive Benefits: Medical, Dental, Optical, Insurance, Annual Bonus, Team Building, Overseas Company Trips, Performance & Sales Incentives, Birthday Leave and Sports Activity, Covered Travel Expenses
• Comprehensive Training: 1-to-1 on-the-job training provided
• Dynamic Environment: Work in a supportive and energetic team. Receive recognition for your performance
• Career Growth: Opportunities for advancement
• Full set of Macbook and Iphone provided
• Location : Jaya One, Petaling Jaya
• Convenient Hours: 8:30 am - 5:30 pm (Flexible Working Hour),Monday to Friday (1 day WFH)

Responsibilities

• Plan, execute, and manage paid campaigns on Google Ads platforms.
• Analyze campaign performance and optimize for ROAS, conversions, and engagement.
• Develop and implement full-funnel strategies: awareness → engagement → retargeting → conversion.
• Conduct A/B testing to improve ad performance and audience targeting.
• Monitor campaign budgets and ensure ads are running effectively.
• Collaborate with creative and content teams to produce engaging ad visuals and copy.
• Conduct keyword research, ad copy updates, and audience targeting improvements.
• Assist with campaign setup, conversion tracking, and reporting.
• Stay updated on industry trends, platform best practices, and emerging digital marketing strategies.
• Prepare weekly and monthly performance reports with actionable insights.

What We're Seeking:

• Must have at least 2 years of working experience in Google Ads Management (for Google Ads position)
• Basic knowledge of digital marketing metrics: CTR, CPA, CPC, ROAS, conversions.
• Analytical mindset with ability to interpret campaign data and optimize performance.
• Comfortable managing client budgets in the RM20k–50k+ range per client (ideally RM50k+), across multiple concurrent client accounts in an agency environment.
• Able to work independently and take ownership.
• Good communication and teamwork skills to coordinate with internal teams.
• Highly organized and able to manage multiple campaigns simultaneously.
• Good to have experience in Digital Marketing Agency.
• Good command of English is required. Ability to communicate in Mandarin is an added advantage.