Performance Marketing Specialist (m/f/d)

Your mission

Location: Berlin ( hybrid — 3 days office / 2 remote)

Scale the campaigns that keep millions mentally fit

At NeuroNation, performance marketing is how we reach the people who need us — millions of users and patients building a lifelong habit of caring for their brains. As our Performance Marketing Specialist (m/f/d), you'll own paid growth across mobile and web, with a clear north star: maximise return on ad spend (ROAS) while scaling our B2C and Medical brain-training products through fast, data-driven experimentation.

What you'll do

Own campaigns and ROAS

• Run and scale paid growth campaigns for mobile and web user acquisition across Google App Campaigns (GAC), Apple Search Ads (ASA), native, and social
• Own ROAS targets and grow spend profitably
• Direct creative alongside designers and copywriters — ad copy, content, and landing pages

Experiment and learn

• Run a rapid experimentation loop (we work from Sean Ellis's Hacking Growth), feeding the latest learnings into new growth experiments
• Design and run A/B tests to validate ideas quickly
• Analyse engagement, retention, and behavioural data to guide where you invest

Collaborate and own the product

• Partner closely with Business Intelligence, Customer Care, and CRM
• Be your own user: know the product deeply and help safeguard its quality
• Bring a growth mindset to the Growth and Product teams, always learning and sharing

Your profile

Must-haves

• Hands-on, personal ownership of performance marketing budgets of at least €20-30K/month
• 2+ years in performance marketing (Google Search/YouTube, Apple Search Ads, Meta, and similar)
• Fluent English (our working language); strong German a major plus
• Sharp analytical instincts — you enjoy digging into engagement, retention, and behavioural data
• Strong problem-solving and project management skills; comfortable running several workstreams at once
• A team-player mindset and genuine pleasure in helping colleagues
• A real interest in brain training and self-improvement, ideally as a user of digital health, education, productivity, or gaming apps
• Based in Berlin and available to work from the office 3 days/week

Bonus points

• Experience with games or gamification
• A talent for UX or visual design
• Knowledge of SQL, R, or Python

Why us?

• Flexible working hours with core hours, so you can balance sport, hobbies, and career
• A hybrid role in Berlin — 3 days in the office, 2 remote
• An office at Gendarmenmarkt with events, a roof terrace, snacks, and drinks
• A bespoke onboarding programme to get you up to speed on the role, products, and teams fast
• A clear working structure where initiative and creativity are valued
• Flat hierarchies and an open feedback culture
• Varied tasks in a dynamic, innovative environment
• An energetic, motivated, well-organised team
• Team events and workshops
• Sponsored gym and sports-class memberships
• Deutschland-Ticket
• A €1,000 personal development budget

About Us For 15 years, we have been developing digital training programs that are proven to enhance cognitive performance and are easily accessible to people worldwide. Today, our health app NeuroNation is available in 13 different languages and is used by over 30 million people. Our cognitive therapy program, NeuroNation MED , has been permanently approved as a digital health application by the Federal Institute for Drugs and Medical Devices and supports approximately one-quarter of all patients with mild cognitive impairment (ICD-10 F06.7) in Germany. Our long-term goal is to establish the first virtual clinic for cognitive and mental health.

Why You Should Join NeuroNation We build science-backed brain-training and digital cognitive therapy that reaches millions of people. Your work here will shape how people care for their minds every day.

Impactful Work: Working with us means contributing to a product that profoundly impacts cognitive health. Our brain training programs, backed by cutting-edge neuroscience and cognitive psychology, are designed to enhance cognitive functions, improve working memory, and elevate our users' quality of life.

Inspiring Environment: At NeuroNation, you'll join a vibrant team of passionate and innovative professionals. We believe that collaboration and creativity thrive in a fun and inclusive environment. From team-building activities to spontaneous brainstorming sessions, we make sure that work is both productive and enjoyable.

Flexible hours: Our flexible working hours and remote work policy let you tailor your work schedule to fit your lifestyle, ensuring you can perform at your best.