Performance Marketing Sr Executive

We are looking for a Performance Marketing Executive to drive customer acquisition, brand awareness, and revenue growth through paid advertising and digital marketing initiatives. The ideal candidate should have hands-on experience with performance marketing while also supporting SEO, social media management, and influencer marketing activities.

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms.
• Monitor campaign performance and optimize for ROAS, CPA, CTR, CPC, and conversions.
• Manage campaign budgets and prepare performance reports.
• Conduct A/B testing for ad creatives, landing pages, and audience targeting.
• Track and analyze marketing performance using GA4, Google Tag Manager, and Meta Business Suite.

SEO

• Perform keyword research and competitor analysis.
• Optimize website pages for on-page SEO.
• Coordinate technical SEO improvements with the development team.
• Monitor keyword rankings and organic traffic using Google Search Console and SEO tools.

Social Media Marketing

• Plan and schedule content across Instagram, Facebook, LinkedIn, and other platforms.
• Increase engagement and grow the brand's social media presence.
• Collaborate with designers and content creators to develop engaging creatives and campaigns.
• Monitor social media insights and prepare monthly performance reports.

Influencer Marketing

• Identify and collaborate with relevant influencers and content creators.
• Manage influencer outreach, negotiations, campaign execution, and reporting.
• Coordinate product seeding, campaign briefs, and content approvals.
• Measure influencer campaign performance based on engagement, reach, traffic, and conversions.

Required Skills

• 25 years of experience in Digital or Performance Marketing.
• Hands-on experience with Google Ads and Meta Ads.
• Good understanding of SEO fundamentals and keyword optimization.
• Experience managing social media platforms and campaigns.
• Familiarity with influencer marketing and creator collaborations.
• Proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console.
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in eCommerce or D2C brands is preferred.
• Certifications in Google Ads, Meta Blueprint, or Google Analytics are an added advantage.

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost per Acquisition (CPA)
• Website Traffic & Conversion Rate
• Organic Keyword Rankings
• Social Media Growth & Engagement
• Influencer Campaign ROI
• Lead & Customer Acquisition
• Revenue Generated from Digital Channels