Performance Marketing VA

Job Summary: We’re out to find a hands-on Growth Marketing Lead to build our next client acquisition channels from the ground up. Most of our clients already arrive through our organic and AI search channel. What we need now is someone who can design, launch, and test new channels (paid, email, LinkedIn, outbound, and referrals) on a lean budget, then turn the ones that work into repeatable growth engines. The candidate we have in mind is resourceful, asks the right questions before rushing to answers, backs decisions with data, and is confident enough to challenge leadership when the numbers say otherwise.

Key Responsibilities:

• Build, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals
• Run small-budget experiments, read results quickly, and decide what to scale, adjust, or stop
• Follow the full funnel from lead to signed client, with a focus on lead quality and cost per client rather than cost per lead alone
• Shape lead qualification elements such as landing pages, form questions, and targeting to attract high-intent prospects
• Research and identify target businesses and decision makers through LinkedIn, Sales Navigator, review sites, and other sources
• Write and run personalized outreach campaigns to prospective clients
• Get full value from existing assets, including our client base, reviews, referral program, and partner relationships
• Work closely with the sales team to improve lead handoff and follow-up
• Report results with clear recommendations, including what not to pursue
• Take on growth strategy gradually as channels prove themselves

Mandatory Skills:

• Proven experience building at least one marketing or lead generation channel from zero, with measurable results
• Hands-on experience running paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn Ads)
• Strong understanding of funnel metrics and the ability to work out why leads don’t convert
• Resourceful prospect research skills, including finding specific people and companies online
• Strong analytical and problem-solving skills, with a habit of asking questions before proposing solutions
• Excellent written and spoken English
• Comfortable using AI tools to work faster while applying independent judgment
• Confidence to share opinions, set priorities, and push back with clear reasoning
• Thoughtful, precise, and independent
• Strong communication skills

Preferred Skills:

• Experience marketing B2B services to small and medium businesses in the US, UK, Canada, or Australia
• Background in outsourcing, staffing, or professional services marketing
• Experience with LinkedIn Sales Navigator and cold outreach
• Experience with email marketing and automation platforms
• Experience building or growing referral or partnership programs
• Familiarity with landing page builders and conversion optimization
• Track record of getting results with small test budgets

Why Join Us: This is a rare chance to build a growth function with your own hands, with direct access to leadership and real influence over decisions. We value clear thinking, honest opinions, and experiments that teach us something. Prove a channel, and the role grows with you.