Performance Media & Content Excellence Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Job Purpose:

Lead Digital Commerce content excellence and performance media strategy to accelerate business growth across eCommerce platforms. This role is responsible for driving content quality, e-merchandising excellence, and performance media execution across consideration and conversion touchpoints, while partnering closely with Brand teams to deliver a seamless full-funnel digital experience.

Key Responsibilities:

1. Content Excellence & Consumer Journey

• Lead DCom content excellence across e-merchandising, affiliate, and livestream content.
• Drive social content and video excellence across owned, creator, and commerce channels.
• Optimize consumer journey to improve engagement and conversion.

2. Performance Media

• Own consideration and conversion media strategy and execution.
• Optimize media investments, ROAS, traffic quality, and conversion performance.
• Partner with agencies and platforms to identify growth opportunities and drive continuous improvement.

3. Digital Marketing Collaboration

• Partner with Brand teams to develop integrated full-funnel activation plans.
• Drive alignment across ATL, social, affiliate, content, and livestream initiatives.
• Ensure Digital Commerce priorities are embedded in brand plans and launches.

KPI's:

• GMV Growth
• Media Efficiency (ROAS)
• Conversion Rate
• Content & Social Excellence
• E-merchandising Excellence

Key Qualifications:

• 5+ years in Digital Marketing, Performance Media, eCommerce, or Digital Commerce.
• Strong experience in performance marketing, content optimization, and analytics.
• Proven stakeholder management and cross-functional collaboration skills.
• Data-driven mindset with strong execution excellence.
• Preferred: Hands-on experience owning total eCommerce performance media from the Brand side, covering strategy, investment planning, execution, and ROI optimization.