Performance Media Manager

该职位来源于猎聘 Position: Performance Media Manager (ML) Reports to: Head of Digital Traffic Acquisition Division: Digital Job Purpose:  In line with the overall company's vision, strategy and goals, contribute to the development of integrated and omni-channel marketing strategies to generate brand awareness, store and online traffic, customer engagement and prospective customers data acquisition.  Work with Digital Retail and Marketing to detail bought media plans supporting individual marketing programmes to reach targeted customer segments in Mainland China.  Implement performance marketing touchpoints across territories and share post-mortem insights and lessons learned which need to be incorporated in future initiatives.  Implement SEM and SEO strategy to drive qualitative traffic. Key Accountabilities: In addition to following Lane Crawford's policies and procedures, key accountabilities include, but are not limited to: 1. Performance Media Programme Planning and Management  Manage performance media budget and strategy to drive qualitative traffic to sites (official website, miniprograms, and APP) in Mainland China through multiple online channels:

• Search Engine Marketing
• Affiliate network
• Performance display
• Search Engine Optimization
• Remarketing & Prospecting campaign
• Programmatic Buy  Provide recommendations on the digital marketing plan for online activities, working closely with relevant teams (Marketing, Online Trading, and Tech) to optimize marketing channels for the online business.  Work closely with Marketing and Brand Creative design team for online materials design brief including imagery, messages, languages and specific spec for each media.  Participate in online partners selection, negotiation, budgeting and planning.  Develop and maintain a good and productive relationship with existing and new online partners and agencies. 2. Performance Reporting  Monitor daily online metrics to analyze and evaluate the campaign effectiveness. Identify best practices. Continuously test, optimize and improve the campaign performance.  Ensure all marketing and retail teams understand and support the digital marketing strategies by providing analysis of each activity's performance, sharing post-mortem reports, learnings and insights.  Establish standardized report templates and reporting processes.  Prepare weekly, monthly and all ad hoc reports that are necessary. Requirements:  5-7 years work experience in paid performance marketing agencies or internal marketing teams  Have experience in managing paid search, retargeting & prospecting campaign, affiliate marketing and programmatic buy  Very good at web analytics, obtained Advanced Google Analytics Certification or above  Fluent English  Excellent skills in Excel, Google Data Studio, Power BI  Good at photo editing, proficient in Photoshop, AI  Good communication skill  Collaborative and good team player