Performance Media Planner & Data Analytic

Key Responsibilities

• Plan, execute, and optimize performance media campaigns across digital platforms (bidding strategy, budget pacing, funnel-based optimization)
• Coordinate with external media agencies and internal stakeholders to align on execution, budget, and reporting timelines
• Track and report media metrics (ex. CPL, CTR, CVR) and business metrics (ex. ROAS, ROI)
• Build and maintain Google Analytics (GA4) reporting and Looker Studio dashboards for stakeholder visibility
• Manage business account structures (Facebook BM, Google MCC, TikTok Business Center), including access control and account hierarchy
• Own end-to-end media/web/app tagging strategy (GTM, server-side tagging where applicable) and collaborate directly with the Dev team to ensure tracking accuracy
• Manage CRM data flows, including data import/export, audience segmentation, and activation of audiences for media optimization (Custom/Lookalike Audiences, CRM match, ABI, etc.)
• Ensure data accuracy and flag tracking/tagging discrepancies before figures are used in budget or executive decisions

Required Skills & Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.
• 5-7 years experiences in performance media planning & data analytic
• Working knowledge of GA4 and hands-on Looker Studio dashboard building
• Understanding of Facebook Business Manager, TikTok Business Center and Google MCC account structures
• In-depth knowledge of web/app tagging, able to work directly with Dev teams
• Experience managing CRM data and audience activation for media optimization
• Familiarity with API integration between marketing/data platforms
• Hands-on experience in performance media execution (Meta, Google/SEM, TikTok, LINE, Programmatic, Affiliate, Marketplace), including bid management and optimization
• Strong multi-tasking ability across campaigns/platforms
• Data-driven mindset connecting media metrics to business outcomes

Preferred

• Google Ads / Analytics, Meta Blueprint, Tiktok Ads certification
• Experience in telecom, e-commerce, or subscription businesses
• Basic PDPA awareness related to CRM/audience data
• Familiarity with automation tools for reporting