Performance Media Specialist

Overview

Does using technology and data to solve problems and deliver results excite you Are you both a creative and qualitative thinker We re looking for an analytical individual with an interest in programmatic and performance (SEM/Display/Social) media to help us build, measure, and optimize our campaigns to successfully meet client objectives for some of the most well-known Fortune 500 companies in the world.

Role Function

Day-to-Day

• Own the optimization and management of campaigns within our proprietary programmatic jobs platform and PPC channels: Google Ads, Microsoft Ads, Programmatic DSPs (DV360, Trade desk) and social to scale and achieve/exceed KPI targets for clients.
• Create, categorize and refine keyword lists and programmatic campaign structures as well as strategies to create a comprehensive campaign that drives qualified applicants.
• Implement successful bidding strategies and effective keyword management.
• Manage campaigns to clients weekly and monthly budget and conversion goals

Analysis

• Identify opportunities to grow and scale cross-channel marketing for clients.
• Analyze data to extract insights and transform those insights into actionable changes that will accelerate performance.
• Develop and run experiments to improve account performance.
• Monitor and analyze channel performance and maintain reporting on campaign performance, ROI, CPA, and other channel metrics

Collaboration

• Work closely with cross-functional teams to communicate campaign strategy, progress and results
• Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis.
• Present data on monthly and quarterly calls to client teams, reviewing metrics and optimizations.

Qualifications

• Relevant recent experience of 2+ years with proven understanding of the digital media space.
• Experience with PPC, specifically Google Ads and Facebook/LinkedIn Ads, as well as programmatic DSPs. Google Ads Certification a plus
• Comfortable executing campaigns, providing feedback and sharing recommendations to internal teams
• Experience managing large monthly budgets
• Strong proficiency in Excel (pivot tables, vlookups).
• Ability to ascertain the difference between an insight and a data point.
• Adequate ability to analyze data and results to optimize and improve campaign performance
• Strong communication and teamwork skills.
• Highly organized, motivated and a self-starter
• High attention to detail, a strong sense of work ownership and high reliability to meet deadlines.

Additional Considerations

Must be willing to work Evening Shift 2PM-11PM IST (Mon-Thur remote) 12pm-9pm IST- Friday in office.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.