Performance Optimization Manager (Paid Search)

Responsibilities

• Execute and optimize social campaigns across various platforms, such as Google Ads and Bing with a focus on achieving media or performance KPIs.
• Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods.
• Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.
• Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.
• Build and update dashboards to provide real-time visibility into campaign performance and key metrics.
• Collaborate closely with the Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.

Job requirements

• Minimum of 2 years of experience in executing and optimizing social campaigns toward media or performance KPIs.
• Proven in managing SEM advertising platforms, such as Google Ads and Bing.
• Experience with GTM and GA4.
• Strong analytical skills with the ability to interpret data and derive insights.
• Knowledge of audience targeting, ad creative best practices, and bidding strategies in the context of paid social advertising.
• Fluent English B2+
• Strong attention to detail and ability to manage multiple campaigns simultaneously.