Performance Planner / Senior Planner

Company Description Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview We’re looking for a detail-oriented digital planner with a strong interest in performance marketing and data-driven campaigns. This role is ideal for someone who wants to build hands-on experience across channels while learning how to drive measurable outcomes for clients, including lead generation and conversion-focused campaigns.

Key Responsibilities

• Support the development of digital media strategies, channel plans, and audience-led recommendations aligned to client objectives and business goals.
• Build integrated media plans using relevant planning tools, market inputs, and platform insights to shape strong campaign proposals.
• Lead the development of digital media plans across Search, Social and Programmatic supporting with recommendations and rationales.
• Assist in audience targeting and planning, including B2B-focused campaigns (e.g. LinkedIn, lead gen)
• Leverage planning tools effectively and liaise with media owners to obtain proposals along with recommended ad formats.
• Coordinate campaign planning and execution across markets, ensuring relevance while maintaining alignment and account direction.
• Work closely with relevant stakeholders to build trusted relationships, drive collaboration, and keep campaigns moving effectively across teams and time zones.
• Engage with clients on day-to-day operations, providing updates on media trend and delivering various campaign reports at local, regional, and global levels.
• Oversee campaign delivery with strong attention to detail, ensuring accuracy, compliance, consistency and channel activations.
• Work closely with digital ad operations teams to manage campaign setup on self-serve platforms, implement tracking on client sites, and ensure proper ad delivery and tag activation.
• Monitor, optimize, and evaluate campaign performance across channels including Search, Social, Programmatic, and other digital platforms with recommended tactics to improve performance.
• Translate campaign data, market feedback, and performance trends into clear updates, learning agendas, and actionable recommendations for clients and internal teams.
• Analyse historical performance data to benchmark and inform strategies for upcoming major and tactical campaigns.
• Adhere to global operational standards/guidelines and campaign execution processes
• Prepare regular campaign reports, post-campaign analyses, billing reconciliations, and performance summaries with accuracy and clarity.
• Contribute proactively to team discussions, presentations, and planning sessions by bringing ideas forward and taking ownership of workstreams with minimal supervision.

Qualifications

• 1-3 years of experience in digital media planning, buying, campaign management, or performance marketing.
• Good understanding of performance marketing principles
• Strong stakeholder management and communication skills, with the ability to build rapport and collaborate effectively with local teams, clients, and partners.
• Confident presenter who can turn media thinking, campaign performance, and recommendations into clear and compelling narratives.
• Self-aware, proactive, and intellectually curious, with the maturity to take feedback constructively and the initiative to solve problems independently.
• A self-starter who is comfortable taking ownership, managing priorities, and operating with agility in a fast-paced environment.
• Meticulous and organized, with strong project management discipline and the ability to manage timelines across concurrent workstreams.
• Adaptable to change with a keen willingness to learn new skills. Strong written and verbal communication skills for effective interaction with both internal and external stakeholders
• Comfortable working with numbers, campaign data, and performance metrics, with a strong analytical and solution-oriented mindset.
• Resilient, adaptable, and eager to learn, with a positive attitude toward change, collaboration, and continuous improvement.
• Prior B2B marketing knowledge or experience will be an advantage