Performance Specialist

About the Role

Performance Marketing Specialist for CITY PALACE MUSEUM, JAIPUR.

Responsibilities

• Paid Campaign Management

• Plan, set up, and manage paid campaigns across Google Ads, Meta Ads, and other relevant platforms including YouTube, LinkedIn, and programmatic networks.

• Develop and execute channel-specific strategies tailored to the unique audiences and objectives of each brand — from cultural and heritage experiences to hospitality and retail.

• Manage campaign budgets efficiently, allocating spend to maximise return on investment across all active campaigns.

• Performance Optimisation

• Continuously monitor and optimise campaigns for key performance indicators including ROAS, CPC, CPL, CTR, and conversion rates.

• Conduct regular A/B testing of ad creatives, copy, audiences, and landing pages to identify and scale what works.

• Identify underperforming campaigns early and implement data-driven adjustments to improve results.

• Audience Strategy & Targeting

• Build and manage audience segments including custom audiences, lookalike audiences, and retargeting pools across platforms.

• Develop targeted strategies for distinct audience profiles — domestic leisure travellers, international tourists, MICE buyers, wedding clients, and cultural enthusiasts.

• Stay current on platform algorithm changes and audience behaviour shifts to keep targeting strategies effective.

• Analytics & Reporting

• Track and analyse performance data across all paid channels, preparing regular reports with clear insights and actionable recommendations.

• Set up and maintain conversion tracking, pixel implementation, and UTM structures to ensure accurate attribution.

• Work with the marketing team to align paid media reporting with broader campaign and brand objectives.

• Collaboration & Creative Coordination

• Brief the design and content teams on creative requirements for paid campaigns, ensuring assets are optimised for each platform and format.

• Collaborate with the wider marketing team to align paid efforts with organic, PR, and on-ground marketing activities.

• Liaise with external agencies or platform representatives as required to maximise campaign effectiveness.

Qualifications

• Qualifications and Experience
• Bachelor's degree in Marketing, Business, Mass Communications, or an adjacent field.
• Minimum 2–4 years of hands-on experience managing performance marketing campaigns, ideally across heritage, hospitality, retail, or luxury lifestyle brands.
• Demonstrated proficiency in Google Ads, Meta Ads Manager, and analytics platforms.
• Experience with conversion tracking, pixel setup, and UTMbased attribution.
• Expertise in SEO principles and their relationship to paid search strategy.

Required Skill

• Skills & Attributes
• A genuine self-starter — comfortable working in an environment where paid marketing infrastructure does not yet exist and needs to be built with initiative and good judgement.
• Brings original thinking to how performance marketing can work within a heritage and cultural context, not just applying generic strategies but adapting them thoughtfully to this unique space.
• Analytically strong with a data-first approach to decisionmaking, while retaining an understanding of brand and creative quality.
• Comfortable working across multiple brands with different tones, audiences, and objectives simultaneously.
• Proficiency in English and Hindi.

Preferred Skills

• Experience ideally across heritage, hospitality, retail, or luxury lifestyle brands.

Pay range and compensation package

• Current and expected CTC.

Application Process

• Interested candidates are required to submit the following documents to [email protected] with the subject line ‘Application for Performance Marketing Specialist’.
• Share an updated resume.
• A cover letter of no more than one page, addressing fit for role and how it applies to a cultural institution of this nature - with specific examples from your experience.
• A portfolio that demonstrates range across strategy, art direction, and execution.
• Name, designation, email address, and contact number of two referees.
• Current and expected CTC.