Performance Video Editor

We’re not looking for a traditional creative professional who spends days polishing an ad. We’re looking for a performance-driven video editor who can move fast, scale outputs, and produce high-converting ads.

This is a fully remote role in a fast-moving startup. Make video ads that win, so we can grow into the #1 premium wellness brand in the Philippines that provides smart skincare and haircare solutions to Filipino people grounded on solving real problems and empowering them to live their lives to the fullest.

If you’re the kind of creative professional who:

• Thinks in hooks, CTAs, and conversions (not just aesthetics and visuals)
• Understands target audience and viewer psychology and knows what makes people stop scrolling and watch an entire video from beginning to end
• Can produce high-converting video ads using different winning formats across the board, and can deliver an optimal volume of ads a week without dropping quality
• Uses AI tools (ChatGPT, Higgsfield, Sora, Veo3, Seedance) to increase outputs and work faster and industry software like Photoshop and Canva.
• Ships fast, iterates quickly, and doesn’t over-polish.
• Curious (and a little obsessed) about human behavior and on why they do what they do, why they think what they think, and why they say what they say.
• Hungry for real growth, envisions the company’s growth, and ready to roll their sleeves up to do real work on day one.
• Deeply cares about the team and the business, someone who sees value, coachable, and has a sense of purpose in what they do.

Then you’re our person.

Why this role exists

• Volume and quality wins. We need a steady flow of fresh new ads so we can test fast and scale what works.
• Video ads drive spend. A big part of our budget runs on videos (UGC, in-house content, warehouse/branded videos, interview ads, AI videos). A strong ad moves the numbers right away.
• AI changed the game. We use AI to create assets faster and test more ideas in less time.
• We move in weekly cycles. Our Senior Ads Strategist needs new creatives every week to keep scaling.
• We are growing. This role helps us make more winning ads, faster.

What you’ll do

Creative Production

• Edit and produce high-converting video ads for Meta such as but not limited to AI-generated clips, TikTok-native videos, UGC-style videos, testimonials, interviews, and product demos.
• Create variations and fresh takes of winning ads each week based on the ad briefs you get.
• Use AI tools to create and generate images, clips, and voiceovers that look clean and pro.
• Deliver edits and revisions within agreed timelines to support rapid testing and scaling.
• Follow and execute direction from the Senior Creative Strategist, but still think for yourself and make smart calls.
• Make every asset launch-ready. Right sizes, right safe zones, right file names.
• Ensure all visual assets adhere to brand guidelines while continually evolving our visual identity to stay current with trends and business needs.

Performance Support and Content Management

• Study and analyze winning video formats and visual trends on Meta, TikTok, Instagram, and other online platforms.
• Join the weekly creative strategy session to set direction and align on goals.
• Provide support to the Senior Creative Strategist with outputs that match the plan and product focus
• Source and compile a-roll, b-roll and video clips from our large content management system (Google Drive) as well as stock providers to edit and produce video ads.
• Stay updated on new trends and video formats  that can provide fresh editing styles and approaches and improve output quality
• Maintain and keep a clean, organized library of assets so the team can find files fast.
• Create and maintain a swipe file of video ads, assets, and other creative inspirations from external sources (Foreplay, Pinterest, social media sites, competitors, etc.)
• Suggest or recommend different ways and approaches to make our workflows and processes efficient and smooth
• Deliver ad-hoc support and other tasks assigned by the Senior Creative Strategist

What you bring

Must-Haves

• Bachelor’s Degree in Marketing, Business Administration, Multimedia Arts, Visual arts, or other business and multimedia-related programs.
• Proven 2-3 years of video editing experience in performance marketing. You have produced a high volume of video ads both long form and short form for Meta and/or TikTok. YouTube is optional, not a must.
• Showcase a strong portfolio of high-converting video ads and other creatives you’ve produced in the past.
• Experience using Premiere Pro, CapCut, or other video editing software/tools (Filmora, DaVinci, etc). After Effects is a plus, not a must.
• Proficient with AI tools. You use them to speed up output without losing quality or breaking brand rules.
• You understand and apply direct response. You know what a hook is, why it matters, and how to make one really work in videos.
• Strong color grading and video quality enhancement.
• High-output driven, proactive, and full of energy.
• Reliable in a remote setup. You communicate clearly and proactively, hit deadlines, and flag problems early before they turn into delays

Nice-to-Haves

• Basic motion graphics
• A feel for consumer psychology and what makes ads win
• Experience in wellness premium brands

Who you are

• Performance-driven. You care about capturing attention, getting clicks and sales, not just pretty work.
• Agile. You ship an optimal volume of strong creatives every week.
• AI-curious. You treat AI as a partner that helps you do more.
• Proactive. You raise blockers early and take initiatives.
• Resourceful. You turn raw assets into ads that win.
• Coachable. You take feedback and get better fast.
• Reliable. You own your work and hit your targets.

What success looks like

• Production capacity and expectation. You deliver optimal video ads every week, on time. This is the minimum floor capacity, not the goal. This could change depending on business needs.
• Winning ads or your “hit rate”. More winning ads means more ads to scale and spend budget on. Your hit rate is based on your winning ads out of the total ads you produced.
• Ad spend. The more quality ads you make, the more we can test and scale. That feeds your spend KPI target. Low volume means less to test, which means less to scale, which makes your target harder to hit.

What’s in it for you

• Compensation: Competitive monthly salary (PHP 30,000 to 40,000 gross, with raises twice a year based on KPIs).
• Bonuses: Performance-based bonuses and incentives for hitting or beating targets.
• Benefits: Government-mandated benefits (SSS, PhilHealth, Pag-IBIG), 13th-month pay, and paid leave after regularization.
• Contract: Full-time after a 6-month probation, with regularization based on your performance review. Performance is judged mainly on ad metrics.
• Work setup: Fully remote, 11:00 AM to 8:00 PM PHT (with a 1-hour break), Monday to Friday.

Performance Video Editor KPIs

• Ad spend influenced from your coded name-tagged ads

  • Subject to change based on operational needs and business direction

• Winning ads or hit rate (Bonus Guardrail)

  • Subject to change based on operational needs and business direction

• Volume of video ads produced monthly (Bonus Guardrail)

  • Subject to change based on operational needs and business direction

• Volume of qualified ad ideas with fresh and unique formats (Bonus Guardrail)

  • Subject to change based on operational needs and business direction