Performing Marketing Associate

Role: Performance Marketing Executive

Location: Hyderabad
Experience: 2-4years

Role Overview:

We are looking for a Performance Marketing professional to drive patient acquisition and digital growth through data-driven paid marketing campaigns across Google, Meta, YouTube, and other digital platforms.

Key Responsibilities:

• Plan, execute, and optimize Google Ads, Meta Ads, YouTube, and other paid campaigns.
• Drive qualified leads, appointment bookings, and patient enquiries for key specialties and services.
• Monitor and optimize CPL, CPA, conversion rates, ROAS, and overall campaign ROI.
• Manage campaign budgets and ensure efficient utilization of marketing spend.
• Track the complete digital funnel from lead generation to appointment conversion.
• Use GA4, Google Tag Manager, Looker Studio, CRM, and platform analytics for reporting and insights.
• Conduct A/B testing of creatives, audiences, ad copies, and landing pages.
• Work closely with content, creative, SEO, CRM, and business teams to improve campaign performance.

Requirements:

• 2-4 years of experience in Performance/Digital Marketing.
• Strong hands-on expertise in Google Ads and Meta Ads.
• Good understanding of analytics, conversion tracking, and digital marketing funnels.
• Strong analytical and problem-solving skills.
• Healthcare/hospital experience will be an added advantage.
• Google/Meta certifications will be a plus.

Key KPIs:

Qualified Leads | CPL | CPA | Appointment Conversions | ROAS | Campaign ROI

Ideal Candidate: A data-driven, result-oriented marketer who can translate digital advertising into measurable patient acquisition and business growth.