Performing Marketing Associate

Job Description ;- Performance Marketing Executive / Specialist
Company: Inbox Matters Digital
Location: Faridabad (Work from Office)
Experience:2-5 Years
Salary: 25,000 to 30,000 per month (Depending on Experience)

About the Role
Inbox Matters Digital is looking for a data-driven and result-oriented Performance Marketing
Executive to manage and optimize paid advertising campaigns across multiple digital platforms.
Key Responsibilities

• Plan and execute campaigns across Google Ads, Meta Ads, LinkedIn, YouTube

• Manage budgets and optimize ROI/ROAS

• Monitor KPIs and campaign performance

• Conduct keyword research and competitor analysis

• Implement conversion tracking (GTM, GA4, Meta Pixel)

• Generate quality leads

• Perform A/B testing

• Prepare performance reports
  Required Skills

• Google Ads, Meta Ads Manager

• GA4, GTM

• Keyword Research, A/B Testing

• Excel / Google Sheets
  Preferred Experience

• Lead generation campaigns

• E-commerce ads

• Shopify/WooCommerce knowledge

• SEO basics, CRM tools
  KPIs

• ROAS, CPL, CPA

• Conversion Rate, ROI
  Qualification

• Bachelor's Degree in Marketing/Business

• Google Ads & Meta Certifications preferred