Performing Marketing Associate

Role & responsibilities:

• Plan, execute, and optimize paid ad campaigns across platforms like Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.
• Monitor campaign performance daily and optimize for key metrics such as CPL, CPA, CTR, and ROAS.
• Assist in audience targeting, segmentation, and retargeting strategies to improve conversion rates.
• Coordinate with the creative and content team to develop high-converting ad creatives, copies, and landing pages.
• Conduct A/B testing on ads, audiences, and landing pages to identify winning combinations.

Preferred candidate profile:

• Basic understanding of paid advertising platforms like Google Ads, Meta Ads, or LinkedIn Ads with a learning mindset.
• Strong analytical thinking with ability to interpret data and optimize campaigns for better performance
• Good communication and coordination skills to work effectively with creative, content, and sales teams