personal lo

Roles & Responsibilities

• Lead Generation & Data Calling: Actively perform daily calling on assigned customer databases, central marketing campaign leads, and pre-approved customer lists to generate potential personal loan leads.
• Branch Business Generation: Source personal loan applications from walk-in branch customers, existing account holders, and local network outreach.
• Lead Qualification & Conversion: Engage existing bank customers (NTB/ETB) over the phone and in person to pitch personal loan products, pre-approved offers, and credit top-ups.
• Customer Relationship Management: Maintain rapport with branch visitors, providing financial guidance and maintaining high customer satisfaction levels throughout the sales cycle.
• Documentation & Application Processing: Collect required KYC and income documents (salary slips, bank statements, Form 16) and handle complete online/offline application filing.
• Underwriting & Liaison: Coordinate with credit appraisal and risk teams for seamless application tracking, quick turnaround times (TAT), and timely loan disbursement.
• Cross-Selling: Identify opportunities during customer calls and interactions to cross-sell complementary banking products like insurance, credit cards, and fixed deposits.
• Compliance & Audit: Adhere strictly to banking regulatory guidelines, KYC/AML norms, and fair practice codes during telesales and customer interactions.

Preferred Candidate Profile

• Education: Bachelors degree in any discipline (Finance, Business Administration, or Commerce preferred).

• Experience: 0-4 years of experience in retail banking sales, NBFCs, or telesales, specifically handling unsecured/personal loan products.

• Skills:

• Strong tele-calling abilities, persuasive communication, and objection-handling skills.

• Practical understanding of Personal Loan documentation, CIBIL/credit reports, and eligibility norms.

• Proficiency in banking CRMs, lead tracking tools, and calling dialers/MS Office.

• High energy and resilience to drive daily calling targets and monthly sales quotas.

Key Performance Indicators (KPIs)

• Daily/Weekly calling volume, connect rate, and call-to-lead conversion.
• Monthly personal loan disbursement volume and value targets.
• Lead conversion rate and Application-to-Disbursement ratio.