Personal Relations and Communications Intern

Key Responsibilities

1. Public Relations & Media Coordination

• Assist in developing and maintaining relationships with newspapers, magazines, digital media and industry publications.
• Coordinate with PR agencies, media representatives and other external communication partners.
• Assist in preparing press releases, media notes and company announcements.
• Track media coverage and maintain records of company-related news.
• Identify opportunities for company and senior management visibility in relevant media.

2. Corporate Communications

• Assist in preparing company profiles, presentations, brochures and corporate communication materials.
• Draft content relating to company projects, achievements, milestones and new initiatives.
• Support communication with customers, government organisations, industry associations and other stakeholders.
• Ensure consistency in the company's branding and communication.

3. Social Media & Digital Presence

• Assist in managing the company's LinkedIn and other social media platforms.
• Develop content ideas for posts, project updates, achievements and company activities.
• Coordinate photographs, videos, graphics and other creative content.
• Monitor social media engagement and prepare periodic reports.
• Coordinate with designers, photographers, videographers and digital marketing agencies where required.

4. Project & Site Communications

• Collect photographs, videos and project information from project teams.
• Develop project success stories and before-and-after presentations.
• Assist in documenting completed and ongoing projects.
• Convert technical project information into simple and engaging communication material.

5. Events, Conferences & Exhibitions

• Identify relevant industry exhibitions, conferences, seminars and networking events.
• Assist in coordinating the company's participation in events.
• Support preparation of stalls, brochures, presentations and promotional materials.
• Coordinate with organisers and internal teams.
• Assist in documenting and promoting the company's participation in events.

6. Content Development

• Draft and edit:

• Press releases

• LinkedIn posts

• Website content

• Corporate profiles

• Project success stories

• Newsletters

• Management messages

• Award nominations

• Event communications

• Proofread communication materials before publication.

7. Corporate Branding

• Assist in maintaining consistency in company logos, presentations, brochures and other branding materials.
• Coordinate with creative agencies and designers.
• Support development of corporate videos and project presentations.
• Suggest ideas to improve the company's corporate visibility and brand image.

8. Market & Competitor Monitoring

• Monitor communication and social media activities of competitors and other companies in the industry.
• Identify relevant industry news and trends.
• Track government initiatives and industry developments relevant to the company's business.
• Suggest communication opportunities based on current developments.

Qualification

Preferred:

• Bachelor's/Master's degree in Mass Communication, Journalism, Public Relations, Marketing, English, Visual Communication, Business Administration or related field.
• Fresh graduates and final-year students may apply.

Skills Required

• Excellent written and verbal communication skills.
• Good English writing and proofreading ability.
• Confidence in interacting with external stakeholders.
• Creative thinking and content-development skills.
• Basic understanding of social media, particularly LinkedIn.
• Working knowledge of PowerPoint, Word and Canva/design tools is preferred.
• Basic photography/video-editing knowledge would be an advantage.
• Ability to coordinate with multiple internal and external teams.
• Professional appearance and communication skills.

Key Performance Indicators (KPIs)

Performance may be evaluated based on:

1. Quality and consistency of corporate content.
2. Number and quality of social media posts.
3. Improvement in social media engagement and visibility.
4. Media and PR opportunities identified.
5. Timely collection and documentation of project photographs/videos.
6. Quality of project success stories and corporate presentations.
7. Event and conference opportunities identified.
8. Timely completion of communication assignments.
9. Accuracy and professionalism of published content.
10. Ability to independently coordinate communication activities.

Learning Opportunities

The intern will gain practical exposure to:

• Corporate communications
• Public relations
• Media relations
• Social media management
• Content writing
• Corporate branding
• Event management
• Stakeholder communication
• Project documentation
• Digital marketing and corporate visibility

Career Progression

Based on performance and organisational requirements, successful interns may be considered for roles such as:

Public Relations Executive / Corporate Communications Executive / Communications & Branding Executive