Personal Training Manager

Personal Training Manager

Anytime Fitness | 11+ Clubs and Growing

We are looking for an experienced and commercially driven Personal Training Manager to lead and grow the Personal Training business across our growing portfolio of Anytime Fitness clubs across Singapore.

This is a senior, multi-club leadership position suited to someone with a strong proven track record in Personal Training sales, revenue growth and team management.

You will be responsible for driving the PT business across multiple clubs, with clear revenue targets assigned to each location. You will lead PT teams, develop sales strategies, monitor performance and work closely with Club Managers to ensure each club achieves its targets.

Key Responsibilities

PT Sales & Revenue

• Take full ownership of Personal Training sales performance across 11+ clubs
• Set, monitor and drive monthly PT revenue targets for each club
• Develop and implement strategies to achieve and exceed sales targets
• Analyse club-level sales performance and identify gaps, trends and opportunities
• Monitor key KPIs including leads, consultations, conversion rates, package sales, revenue and client retention
• Establish clear sales expectations and accountability for PT teams
• Identify underperforming clubs and develop targeted action plans to improve results
• Drive PT penetration and revenue growth across the franchise
• Work closely with Club Managers to maximise membership-to-PT conversion opportunities

Leadership & Team Management

• Lead, manage and develop a team of Personal Trainers across multiple clubs
• Set clear performance expectations and hold PTs accountable to individual and club targets
• Conduct regular performance reviews, coaching sessions and one-to-ones
• Coach PTs on consultations, sales, closing techniques, client management and retention
• Identify performance gaps and implement structured improvement plans
• Recognise and develop high-performing trainers into future leaders
• Recruit and onboard experienced PT talent as the franchise continues to grow
• Build a strong culture of accountability, performance and continuous improvement

Multi-Club Management

• Regularly visit and manage PT operations across all assigned clubs
• Ensure consistent PT sales standards, processes and expectations across locations
• Work closely with individual Club Managers and management teams
• Understand the different challenges and opportunities within each club
• Ensure each location has the appropriate PT headcount, sales activity and business strategy
• Support the launch and growth of new clubs within the franchise
• Maintain strong relationships with Club Managers, PTs and senior management

Business Development

• Develop initiatives to increase PT sales, lead generation and conversion
• Identify new revenue opportunities across the franchise
• Develop and implement PT campaigns, sales initiatives and performance incentives
• Analyse market and club performance to identify areas for growth
• Work with senior management to develop the long-term PT strategy for the franchise
• Contribute to the expansion and scaling of the PT business as new clubs are added

Reporting & Performance Management

• Prepare regular PT performance reports for senior management
• Track revenue and performance against targets at both club and individual PT level
• Present insights, challenges and action plans to senior management
• Use data and performance metrics to make informed business decisions
• Ensure consistent follow-up and accountability on agreed action plans

Requirements

• Minimum 5 years of experience within the fitness and/or Personal Training industry
• Minimum 2 to 3 years of proven management or leadership experience
• Previous experience in a Personal Training Manager, PT Director, Fitness Manager, Sales Manager, Area Manager or equivalent senior role
• Proven experience managing multiple clubs, locations or a sizeable PT team
• Demonstrated track record of achieving and exceeding significant PT sales and revenue targets
• Strong personal track record in PT sales, consultations and closing
• Proven experience developing and improving the performance of PT teams
• Strong understanding of PT business models, sales funnels, KPIs, conversion and client retention
• Experience recruiting, onboarding, coaching and managing PTs
• Strong commercial and analytical mindset with the ability to interpret sales data and turn it into action
• Confident managing underperformance and holding teams accountable
• Strong leadership, communication and people-management skills
• Highly organised and able to manage competing priorities across multiple locations
• Comfortable travelling between clubs on a regular basis
• Strong initiative, ownership and problem-solving ability

What We Are Looking For

We are looking for someone who has already proven they can lead a successful PT business, not someone looking for their first management opportunity.

You should be able to demonstrate:

• A strong and consistent history of hitting PT sales targets
• Experience leading and developing a team of PTs
• Experience managing performance across multiple locations or teams
• The ability to identify why a club is underperforming and put a clear plan in place to turn it around
• The ability to coach a good PT into a great salesperson
• The confidence to have difficult performance conversations when required
• A strong understanding of both the people and commercial sides of the PT business

The successful candidate will be hands-on, commercially minded, data-driven and highly accountable for results.

This is a role for someone who wants to take ownership of a growing PT business and play a key role in scaling it across an expanding network of Anytime Fitness clubs.

Why Join Us?

• Lead the Personal Training business across 11+ Anytime Fitness clubs
• Join a growing franchise group with further expansion planned
• Significant responsibility and ownership over PT revenue and performance
• Opportunity to build and shape the PT structure across multiple clubs
• Performance-driven environment with strong career progression opportunities
• Work directly with the franchise leadership team