PH Advertising Specialist

Job Responsibilities:

• Responsible for advertising placement on mainstream media platforms such as Facebook, Google, TikTok, Twitter, and Network. Accurately input ad creatives, set placement parameters, and ensure a smooth launch process. Drive international product growth through performance advertising to achieve product growth targets.
• Complete ad launch operations on time and in sufficient quantity according to the established placement plan. Closely monitor placement status and respond quickly to and handle any unexpected issues such as placement interruptions or delays.
• Track real-time data from advertising accounts to quickly assess and adjust advertising strategies.
• Learn about the latest advertising formats and creative trends to improve metrics such as click-through rate and conversion rate, ensuring targets are met.
• Collect and integrate advertising data to create clear data reports, providing accurate data for optimization decisions. Conduct in-depth analysis of key data metrics, keenly observe the reasons and trends behind data fluctuations, and write detailed analysis reports.

Qualifications:

• 1-3 years of experience in overseas advertising.
• In-depth understanding and practical experience in at least one of the following methods: Facebook, AdWords, rankings, mobile ad networks, etc.
• Familiarity with major advertising platforms, extensive global advertising experience, and priority given to candidates who have participated in global advertising campaigns for products with monthly revenue exceeding one million USD.
• Familiarity with the operating rules and placement techniques of Meta and Google advertising platforms, and the ability to quickly learn and adapt to platform algorithm updates.
• Strong data analysis, advertising strategy decision-making, overall planning, problem analysis and resolution, organizational and execution abilities; able to skillfully use skills to lead a team.
• Results-oriented, driven to achieve breakthroughs, responsible and dedicated, able to withstand significant work pressure.
• Excellent character, strong teamwork and collaboration skills.