Physician Liaison

Position Summary

The Physician Liaison serves as the primary relationship manager between the hospital, specialty clinics, and referring providers throughout the service area. This position is responsible for promoting hospital and specialty physician services, strengthening referral relationships, educating providers on available services, increasing referral volume, and improving access to specialty care. The Physician Liaison works closely with physicians, clinic staff, and hospital leadership to support strategic growth initiatives while enhancing provider and patient experiences.

This role also represents the hospital in the community through outreach activities, educational events, and networking opportunities to strengthen awareness of services and improve access to care for patients throughout the region.

Essential Duties and Responsibilities

Referral Development & Provider Relations

• Develop and maintain strong relationships with primary care providers, advanced practice providers, specialists, clinic managers, and referral coordinators.
• Conduct regular outreach visits to referring provider offices within the hospital's service area.
• Conduct Lunch and Learn sessions to educate referring providers and staff on hospital services, specialty clinics, and referral processes.
• Serve as the primary point of contact for referral sources regarding specialty services and clinic access.
• Identify opportunities to increase referrals and develop strategies to support service line growth.
• Monitor referral patterns and work collaboratively with leadership to address barriers to referrals.
• Help identify opportunities for new growth of referral sources.
• Maintain ongoing communication with referral sources to ensure satisfaction and retention.

Qualifications

Education

• Bachelor's degree in Marketing, Communications, Business or related field preferred.
• Relevant healthcare experience may be considered in lieu of degree.

Experience

• Minimum of 2-3 years of experience in healthcare marketing, physician liaison services, business development, provider relations, physician recruiting, or related healthcare field preferred.
• Rural healthcare experience strongly preferred.
• Experience working with physicians, clinics, referral networks, or service line growth initiatives preferred.

Knowledge, Skills, and Abilities

• Strong relationship-building and networking skills.
• Excellent verbal, written, and interpersonal communication abilities.
• Understanding of healthcare referral processes and provider operations.
• Knowledge of healthcare services, physician practice management, and specialty clinic operations.
• Ability to analyze referral trends and identify growth opportunities.
• Self-motivated with strong organizational and time management skills.
• Ability to work independently while maintaining frequent communication with leadership.
• Proficiency in Microsoft Office applications and CRM or provider relationship tracking tools.

Performance Expectations

Success in this position may be measured by:

• Growth in specialty clinic and hospital referrals.
• Referral source retention and satisfaction.
• Number and quality of provider relationships developed.
• Increased awareness and utilization of specialty services.
• Community outreach participation and engagement.
• Achievement of hospital service line growth goals.

The Physician Liaison plays a vital role in expanding access to specialty care, strengthening relationships with referring providers, and supporting the hospital's mission to deliver high-quality healthcare services throughout the rural communities it serves.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person