碧迪医疗
PI_高级产品经理_上海
Skills
Branding
1 month ago
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Important information
Contract type:
Permanent
Location:
Shanghai, China
Work mode:
Onsite
Published on:
20 September 2026
What they need
该职位来源于猎聘 Position Summary(职位概述)
- This hiring is a replacement HC for Venclose products management within the PI FY26 budget.
- Venclose new product launch in FY26 Q2, now is in critical launch acceleration phase. Venclose is the most important new product in PI in FY26 which is a new category in varicosis disease. FY26 target is $2.8m while total revenue under this SPM is $26m. Under this SPM role portfolio venovo.
- PI second LAP project venous glu is close to deal with local player which need SPM urgently to prepare new product launch.
Key Responsibilities(主要职责)
- Analyze segmentation with portfolio management and set STP, make portfolio strategy and tactics for branding.
- Customer KOL faculty pool management
- Manage product clinical knowledge and communicate with sales team for promotion
- Strategy implementation and marketing tool
- Regular review and analyze sales performance and make forecast
- Make new product launch strategy and price and implement new product launch tactics
- Assist national sales and distributor training SKILLS AND ABILITIES(技能)
- Bachelor's degree or above in Medicine, Pharmacy, Biology, Biomedical Engineering or a related field
- More than 5 years of marketing experience in the pharmaceutical or medical device industry
- Strong marketing activities organization skills, with the ability to analyze and solve problems independently
- Good team spirit and a customer-oriented mindset
- Excellent communication skills, including strong group communication and presentation skills
- Good self-learning, management and time management skills, able to handle work pressure in a mature manner
- Good English communication and writing skills DESIRABLE(优先条件)
- Familiar with the vascular surgery field is preferred
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