Planner -Digital Strategy

Company Description iCrossing is a Hearst-owned digital marketing agency and marketing technology consultancy that helps brands compete and grow in an AI-driven marketplace. The company focuses on building “legible brands” that are easy to find, understand, trust, and recommend across search, AI answers, content, media, and digital experiences. iCrossing partners with clients to win demand, convert demand, and scale performance through data-driven strategies and innovative digital solutions. Team members collaborate with leading brands and leverage modern tools and technologies to deliver measurable results. The work environment values creativity, analytical thinking, and continuous learning in the evolving digital landscape.

Role Description The Planner – Digital Strategy is a full-time, on-site role based in Mexico City, Mexico. In this position, the planner develops and refines digital channel strategies aligned with client business objectives, focusing on demand generation, conversion, and performance optimization. Day-to-day responsibilities include analyzing audience, market, and performance data; building integrated plans; and identifying opportunities across digital landscape. The role collaborates closely with account, creative, and performance teams to translate strategic recommendations into actionable campaigns and to provide clear, data-backed rationale for media investments. The planner also participates in client meetings, prepares presentations and reports, and supports new business and upsell opportunities through strategic insights and digital planning expertise.

Qualifications

• Strong media planning skills, including experience building digital plans across channels and formats.
• Analytical skills to interpret data, derive insights, and make evidence-based recommendations for campaign optimization.
• Clear and professional communication skills for collaborating with internal teams and presenting strategies to clients.
• Experience in digital strategy development, including customer journeys, and performance-focused planning.
• Sales or commercial acumen to identify growth opportunities, support proposals, and contribute to revenue-generating initiatives.
• Familiarity with digital marketing platforms, analytics tools, and ad tech (e.g., Google Analytics, ad servers, social, CRM and search platforms).
• Ability to work on-site in Mexico City and collaborate effectively in a fast-paced, cross-functional environment.
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience.
• Prior agency or consulting experience in digital media or strategy is preferred.