Platform Manager (App Management)

Overview

Leads the management, development, and continuous optimization of DITO’s digital platforms—including the mobile app, eShop, self-service portals, and other customer-facing digital touchpoints. The role ensures platforms deliver a seamless, secure, and engaging user experience while supporting digital sales growth and business objectives. The Platform Head oversees sub-functions such as UI/UX design, platform development, and customer journey optimization

FUNCTION AND RESPONSIBILITIES

1. Leadership & Coordination

• Leads and manages the Platform team composed of UI/UX Designers, Platform Managers, and Platform Specialists/CJ Designers. Oversees daily platform operations, ensuring all projects and releases are aligned with business priorities and delivered on schedule. Collaborates with cross-functional teams including Product, Marketing, Technology, and Data to maintain consistent and high-quality user experiences. Provides direction, mentorship, and performance feedback to build a capable and efficient platform organization.

2. Platform Development & Management

• Oversees the full lifecycle of digital platforms such as the DITO App, eShop, and self-service portals. Coordinates with internal and external developers to plan, prioritize, and roll out new features and enhancements. Ensures that all platforms remain stable, secure, and scalable to support growing user demand. Aligns the platform development roadmap with business and product goals and ensures thorough UAT and quality assurance before major releases.

3. UX/UI Design & Optimization

• Leads the creation of intuitive and user-friendly digital interfaces that reflect the DITO brand and meet customer expectations. Conducts UX audits and leverages user feedback to identify design improvements and remove friction points. Works closely with marketing and product teams to deliver consistent user journeys across platforms. Oversees A/B testing, accessibility, and responsiveness improvements to continuously enhance engagement and conversion performance.

4. Platform Performance & Reliability

• Monitors overall platform health and performance metrics such as uptime, load speed, crash rates, and error frequency. Works with IT and external vendors to address and prevent technical issues, ensuring all service levels are met. Implements monitoring systems for real-time alerts and proactively plans capacity scaling in coordination with technology teams to accommodate user growth and campaign traffic.

5. Feature Integration & Personalization

• Oversees the integration of key platform features, including loyalty programs, QR payments, and personalized content modules. Ensures seamless backend integration with CRM, billing, and data systems to enable smooth user experiences. Collaborates with analytics and data science teams to develop targeted, data-driven personalization strategies. Manages dynamic content capabilities to adapt the customer experience to specific user behaviors and segments.

6. Compliance, Security & Documentation

• Ensures that all digital platforms comply with cybersecurity, data privacy, and regulatory standards. Coordinates regular security audits and vulnerability assessments with IT security teams. Manages the timely rollout of patches, updates, and compliance improvements. Maintains comprehensive documentation of platform architecture, integrations, and release updates, and facilitates training sessions for teams on new features or compliance measures.

QUALIFICATIONS

• Bachelor’s degree in Information Technology, Computer Science, Business Administration, Engineering, or any related field
• At least 10+ years of experience in Product Management, Project Management, or Business Analysis, preferably in digital platforms or telco/tech environments
• Strong experience in end-to-end project delivery (from conceptualization to post-launch support)
• Proven ability in requirements gathering, analysis, and documentation (e.g., BRD, FSD, user stories, use cases)
• Experience in platform/product roadmap planning and prioritization
• Familiarity with Agile/Scrum or Waterfall methodologies
• Experience working with UI/UX teams and understanding of customer journey mapping
• Ability to translate business needs into clear technical specifications
• Exposure to UAT, QA testing, defect management, and release cycles