Platform Operations & CRM (Cloud 11)

About the Role

The CRM & Platform Operations Officer is responsible for overseeing, managing, and configuring the organization’s CRM systems and digital platforms from an operational perspective. The role ensures that these systems effectively support business strategies, marketing initiatives, and user experience objectives. This position serves as a central liaison between business, marketing, and technical teams, with a strong focus on system configuration, data quality control, platform performance monitoring, and internal user support. The goal is to ensure that the systems are practically usable, aligned with business objectives, and capable of delivering sustained business value.

Key Responsibilities

CRM & Platform Operations

• Manage and configure CRM systems and backend platforms in alignment with business requirements.

• Ensure data accuracy, completeness, and integrity across systems, including user-related settings, access permissions, and data structures.

• Oversee core systems such as:

  • User access control and permissions
  • Marketing campaign configuration
  • Content Management Systems (CMS)
  • Booking Management systems

System Monitoring & Reporting

• Monitor overall system performance and data flows to proactively identify and prevent potential issues.
• Coordinate with relevant teams to resolve system issues efficiently and in a timely manner.
• Prepare operational reports, both routine and ad-hoc, to support management decision-making and business analysis.

Business Coordination & User Enablement

• Act as the primary point of contact for gathering business requirements and translating them into system-level requirements for technical teams.
• Coordinate and track issue resolution throughout the full issue lifecycle until completion.
• Conduct system training, knowledge transfer sessions, and provide ongoing support for internal users.
• Develop and maintain system user manuals and standard operating procedures (SOPs) as usage guidelines.

Platform Development Readiness

• Continuously learn and prepare for the adoption of new systems or platforms planned for future implementation.
• Support platform scalability and growth from an operational and user enablement perspective.

Qualifications

Education & Experience:

• Bachelor’s degree in any field.
• Minimum of 2–3 years of experience in CRM operations, platform operations, or backend system management for applications or e-commerce platforms.
• Experience in Creator Economy, Mixed-Use Development, or Retail businesses is a plus.

Skills & Competencies:

• CRM & Platform Acumen: Strong understanding of CRM and digital platform structures and logic, with the ability to apply them effectively to business use cases.
• Data Management: Proficient in Microsoft Excel or Google Workspace for data management, validation, and analysis.
• Attention to Detail: High level of accuracy and attention to detail, particularly in data integrity and system configuration.
• Communication & Coordination: Strong ability to communicate and collaborate effectively between business and technical teams.
• Training & Enablement: Ability to clearly explain systems and deliver effective user training.

About Cloud 11

Cloud 11 is Bangkok’s new cultural and creative destination — a visionary real estate project designed to support the entertainment, media, and creative industries. We are more than a place — we are an ecosystem for creators, innovators, and communities to connect, collaborate, and thrive.

About DTGO:

DTGO is a holding company with a diverse portfolio of subsidiaries, primarily focused on the real estate sector and its supporting ecosystem. These subsidiaries include MQDC and Magnolia Quality Development.