PM MKT Intern

职位来源于实习僧。

We are currently seeking Product Marketing Intern who will report to Product Marketing & Training Team in Kering Eyewear China. How you will contribute 【Product Marketing】

• Product Story Craft: assist product marketing team in new product story craft.
• New Product Development: deeply involved in market research, competitor analysis; Assist PM to consolidate and summarize key learning and insights for future new product development. Assist PM in concept initiation, color proposal and 360° proposal craft.
• Data Management: collect sell-in and sell-out data to facilitate product marketing team in monitoring top models’ sales performance and discovering potential top sellers.
• Trend Watch and Competitor Study: assist team in capturing Fashion/Eyewear market trend , monitor competitor new launch, etc.
• Content Support: Support private domain copywriting, To B To C leaflet/brochure upgrade. 【Digital Marketing】
• Social Support: in charge of brand owned media platforms, orchestra content calendar under various theme and promotion windows; assist line manager to produce content and feedback on agency's output.
• PR: KOL selection for multiple brands and manage seeding with PR agency.
• Monthly/Project Report: PR exposure, digital social media, campaign KOL seeding, etc. 【Training】
• Training Support: Support training team on training document organization/supplier connecting/online platform management. Who you are
• Bachelor’s degree, good command of English and good computer skill
• Have experience in cosmetics or consumer goods, fashion industry. Eyewear background is a plus. Working arrangement
• Number of working days/ weeks: at least 5 days a week
• Period: over 3 months Why work with us? This is a fabulous opportunity to join the Kering Eyewear adventure and and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment. 职位薪资： 150-150/天