PMT - Category Lead

Job highlights

• Qualifications: > Graduate degree or above in related field
• Job Requirement: .
• The ideal candidate has 3-5 years of product merchandising experience in the mass-market footwear industry

Job Requirement:

• Manage the EVA fabrication products lifecycle, from concept to design and maintain a portfolio in the price range of 200- 400 with added features as the price increases.
• Key responsibilities include market analysis, vendor development, costing, and managing category performance by scaling winners and culling laggards.
• The ideal candidate has 3-5 years of product merchandising experience in the mass-market footwear industry. A degree from NIFT/FDDI is desirable.
• Candidates should be able to build the category from the current 30 Cr to a 50 Cr in a 2 year period, Candidates should have a strong commercial-creative mindset and understanding of cost and margin structure.

Job Description: Market Analysis : Conduct thorough market research to understand customer needs, industry trends, and competition. Identify target customer segments and create buyer personas to guide product positioning. Product Launch : Plan and execute product launches, including setting clear launch goals and timelines. Collaborate with cross-functional teams (engineering, design, marketing) to ensure successful product releases. Sales Enablement : Create sales collateral and training materials to equip the sales team with the knowledge and tools needed to sell the product effectively. Develop a sales playbook that outlines key messaging and objection handling strategies. Marketing Support: Collaborate with marketing teams to develop marketing campaigns and materials (e.g., website content, press releases, social media content) that drive product awareness and demand. Provide input on lead generation and demand generation strategies. Customer Feedback: Gather and analyze customer feedback and data to inform product improvements and updates. Be the voice of the customer within the product team, advocating for customer-centric features and enhancements. Performance Measurement: Define key performance indicators (KPIs) to measure the success of product launches and ongoing product performance. Continuously assess and report on product metrics to track progress and identify areas for improvement. Competitive Analysis: Stay up-to-date on industry trends and competitive products, providing insights to guide product strategy adjustments. Qualifications: > Graduate degree or above in related field. Preferably from FDDI/NIFT.

Experience : 2 - 5 years in Sales/product management/ Category management or a related role in footwear, fashion or FMCG sector.
Strong analytical skills and the ability to translate market informations into actionable insights.
Excellent communication and presentation skills.
Collaborative mindset and the ability to work effectively with cross-functional teams.
Knowledge of relevant tools for product management