PPC Analyst/ Snr PPC analyst

About the Role Real Estate / Digital Marketing Jiva Websoft Pvt. Ltd. is looking for a driven and detail-oriented PPC Analyst / Sr. Executive with hands-on experience in Meta Ads and Google Ads, specifically within the real estate sector. You will plan, execute, and optimise paid campaigns to generate high-quality leads and work closely with cross-functional teams including pre-sales, web development, SEO, design, and CRM automation to ensure end-to-end campaign performance. Key Responsibilities Campaign Management • Plan, create, and manage Google Search, Display, Performance Max, and YouTube campaigns for real estate clients. • Set up and optimise Meta Ads (Facebook & Instagram) including Lead Gen forms, carousel, and video ad formats. • Conduct keyword research, audience segmentation, and competitor analysis tailored to real estate markets. • Monitor campaign budgets, bids, and pacing to ensure efficient Cost Per Lead (CPL) and ROAS targets are consistently met. • Perform A/B testing on ad copies, creatives, landing pages, and audience sets to continuously improve performance. Reporting & Budget Oversight • Prepare and present daily, weekly, and monthly performance reports covering spend, leads, CPL, conversion rates, and ROAS. • Manage and track daily ad budgets across platforms; flag anomalies and overspends proactively. • Analyse lead quality metrics including qualified vs unqualified lead ratios and optimise targeting and creatives accordingly. • Maintain a campaign performance dashboard updated in real time for internal visibility. Internal Coordination Jiva Websoft Pvt. Ltd. · Hitec City, Hyderabad · Work from Home · Monday – Saturday JIVA WEBSOFT PVT. LTD. | Job Opening • Work closely with the pre-sales team to align campaign targeting with lead qualification criteria and sales pipeline requirements. • Collaborate with web developers on landing page creation, tracking implementation, and conversion rate improvements. • Coordinate with the SEO team to align paid and organic strategy, share keyword insights, and avoid audience overlap. • Brief and work with the design team to develop high-converting ad creatives, banners, and video assets within brand guidelines. • Participate in regular cross-team syncs to share campaign updates, escalate issues, and align on business goals. CRM & Automation Integration • Coordinate with the CRM and automation team to ensure seamless lead flow from Meta Lead Gen forms and Google Ads into the CRM system. • Troubleshoot and validate lead mapping, deduplication, and routing within CRM automation workflows. • Work with the automation team to set up lead scoring triggers and follow-up sequences based on ad source and campaign segment. • Monitor lead quality feedback loops from CRM data and use insights to refine targeting, bidding, and ad messaging. AI, Tools & Continuous Learning • Stay updated with the latest AI-driven ad features including Google's AI-powered campaigns (PMax, Smart Bidding) and Meta's Advantage+ suite. • Explore and adopt AI tools and automation to improve campaign research, copywriting, reporting, and optimisation workflows. • Keep track of emerging trends in digital marketing, proptech, and real estate advertising to bring fresh ideas to the team. • Share learnings, experiment findings, and industry updates proactively with the team in a culture of continuous improvement. Requirements • 6 months to 4 years of hands-on experience in paid media (PPC/SEM/Social Ads). • Proven experience running campaigns in the real estate vertical is strongly preferred. • Proficiency in Google Ads (Search, Display, PMax, YouTube) and Meta Ads Manager. • Working knowledge of Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel setup. • Hands-on experience with CRM tools (e.g. Zoho, HubSpot, Salesforce, or similar) and understanding of lead flow automation. • Ability to read campaign data critically and flag lead quality issues not just lead volume. • Strong cross-functional communication skills comfortable working with pre-sales, tech, design, and SEO teams daily. • Familiarity with keyword research tools (Google Keyword Planner, SEMrush, etc.). • Genuine curiosity and eagerness to learn actively follows AI trends, new ad formats, and marketing technology. • Google Ads and/or Meta Blueprint certifications are a plus.

Pay: ₹90,000.00 - ₹150,000.00 per month

Work Location: In person