PPC Associate

About The Role Eduport is looking for a PPC Associate who can manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms. The ideal candidate should be data-driven, performance-focused, and experienced in generating quality leads while improving campaign ROI.

Key Responsibilities

• Plan, launch, monitor, and optimize Google Ads, Meta Ads, and other paid campaigns.
• Manage key metrics including CPL, CPA, CPC, CTR, conversion rate, and ROAS.
• Generate quality leads while maintaining target CPL and improving ROI.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Optimize budgets, bids, creatives, ad copies, and landing pages.
• Conduct A/B testing across creatives, audiences, ad copies, and landing pages.
• Track campaign performance and prepare regular performance reports with actionable insights.
• Work closely with Creative, Content, Media, Business, and Sales teams.
• Identify new campaign strategies and growth opportunities.
• Use AI tools and automation to improve campaign management, reporting, and productivity.
• Stay updated with digital advertising trends and platform changes.

Requirements

• Bachelor's degree in any discipline.
• 2–3 years of hands-on PPC experience.
• Strong experience with Google Ads and Meta Ads.
• Experience in lead generation and conversion-focused campaigns.
• Knowledge of GA4, Google Tag Manager, Microsoft Clarity, and conversion tracking.
• Strong analytical and problem-solving skills.
• Good communication and teamwork skills.
• Proficiency in Excel/Google Sheets, including Pivot Tables, VLOOKUP/XLOOKUP, charts, and data analysis.
• Ability to manage multiple campaigns and work in a fast-paced environment.

Good to Have

• Google Ads or Meta certification.
• Experience in EdTech or education-focused lead generation.
• Knowledge of CRO, landing page optimization, and basic SEO.
• Experience with Looker Studio or other reporting dashboards.
• Familiarity with AI tools such as ChatGPT, Gemini, or Claude.
• Basic knowledge of marketing automation tools such as Zapier, Make, or CRM automation.

What We’re Looking For

We’re Looking For Someone Who

• Thinks with data and performance.
• Takes ownership of campaigns and results.
• Enjoys testing, experimenting, and finding better solutions.
• Brings fresh ideas to improve lead generation and business growth.
• Uses AI and automation to work smarter and more efficiently.
• Can collaborate effectively with marketing and sales teams.