PPC

Job Title: PPC Executive

Experience: 2+ Years

Industry Preference: Education / EdTech

Location: Vadodara, Gujarat

Employment Type: Full-time

We are looking for a performance-driven PPC Executive to manage and optimize paid marketing campaigns across platforms like Google Ads and Meta. The ideal candidate should have hands-on experience in lead generation, especially within the education sector, and a strong understanding of ROI-focused campaign strategies.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across:

Google Ads (Search, Display, YouTube)

Meta Ads (Facebook & Instagram)

Other platforms (LinkedIn Ads, Adroll, Taboola, Outbrain, Etc)

• Drive high-quality lead generation for courses, admissions, and programs
• Perform keyword research, competitor analysis, and audience targeting
• Monitor campaign performance and optimize based on KPIs (CPL, CTR, ROAS, conversions)
• Create and test ad copies, creatives, and landing page strategies
• Manage budgets efficiently to maximize ROI
• Implement tracking using:

Google Analytics (GA4)

Google Tag Manager (GTM)

Conversion tracking & pixels

• Generate weekly/monthly performance reports with actionable insights
• Collaborate with design, content, and CRM teams for campaign success

Why Join Us?

• Work on high-budget, large-scale campaigns across multiple platforms
• Exposure to end-to-end performance marketing funnel (awareness to conversion)
• Hands-on experience with advanced tools like GA4, GTM, and marketing automation
• Opportunity to experiment with A/B testing, new ad formats, and growth strategies