PPC

About the Role

We are looking for our client a results-driven PPC / Performance Marketing Executive to join our marketing team in Mohali. The ideal candidate should have hands-on experience in managing and optimizing paid advertising campaigns across Google Ads and Meta Ads, with a strong focus on lead generation, conversions, and ROI.

The candidate will be responsible for planning, executing, monitoring, and optimizing performance marketing campaigns to achieve business and lead-generation objectives.

Key Responsibilities

• Plan, create, manage, and optimize Google Ads and Meta Ads campaigns.
• Manage Google Search Ads, Performance Max (PMax), Display, and Remarketing campaigns.
• Develop and execute paid marketing strategies focused on lead generation and conversions.
• Monitor campaign performance and optimize campaigns based on key performance metrics.
• Perform keyword research, audience targeting, ad copy testing, and bid optimization.
• Track and analyze key metrics including CPL, CPA, ROAS, CTR, CPC, conversion rate, and overall campaign ROI.
• Set up and monitor conversion tracking to ensure accurate campaign measurement.
• Identify opportunities to improve campaign performance, reduce acquisition costs, and increase conversions.
• Conduct A/B testing of ads, audiences, landing pages, and campaign strategies.
• Prepare regular performance reports and provide actionable insights.
• Stay updated with the latest trends, features, and best practices in Google Ads, Meta Ads, and performance marketing.
• Collaborate with the marketing and business development teams to align campaigns with business goals.

Required Skills & Qualifications

• 2–4 years of hands-on experience in PPC / Performance Marketing.
• Strong practical knowledge of Google Ads and Meta Ads.
• Experience with Google Search Ads and Performance Max campaigns.
• Good understanding of Remarketing / Retargeting campaigns.
• Strong knowledge of lead generation and conversion-focused campaigns.
• Experience with Google Analytics, Google Tag Manager, and conversion tracking will be preferred.
• Strong understanding of CPL, CPA, ROAS, CTR, CPC, and conversion rates.
• Ability to analyze campaign data and make data-driven optimization decisions.
• Strong analytical, communication, and problem-solving skills.
• Candidates who can join immediately or within a short notice period will be preferred.

What We Are Looking For

We are looking for someone who is performance-oriented, analytical, and proactive, with a strong understanding of paid advertising and a proven ability to generate quality leads while maintaining efficient campaign costs.

If you have hands-on experience managing PPC campaigns and are passionate about performance marketing, we would love to hear from you.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person