PPC Executive

Company: Jina Cosmetics Pvt. Ltd.
Department: E-Commerce / Digital Marketing
Job Title: Amazon PPC Executive
Location: Sanand, Gujarat
Experience: 1–3 Years
Employment Type: Full-Time

Job Summary

We are looking for a performance-driven Amazon PPC Executive to manage and optimize Amazon advertising campaigns, improve product visibility, increase sales, and achieve a healthy advertising ROI/ACOS.

Key Responsibilities

• Create, manage and optimize Amazon PPC campaigns.
• Manage Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
• Conduct keyword research and identify high-performing search terms.
• Manage automatic and manual campaigns.
• Optimize bids, budgets, keywords and targeting based on performance.
• Monitor ACOS, ROAS, CTR, CPC, CVR and sales.
• Analyze search term reports and add negative keywords where required.
• Monitor competitors, product rankings and market trends.
• Improve campaign performance while controlling advertising costs.
• Prepare daily/weekly/monthly PPC performance reports.
• Coordinate with the product, content and sales teams to improve listings and conversions.
• Identify opportunities for increasing sales and improving organic ranking.
• Monitor campaign budgets and ensure effective utilization.
• Troubleshoot underperforming campaigns and implement corrective actions.
• Stay updated with Amazon advertising tools, policies and marketplace trends.

Required Skills

• Good knowledge of Amazon Seller Central.
• Strong understanding of Amazon PPC and keyword targeting.
• Knowledge of ACOS, ROAS, CTR, CPC, CVR and conversion metrics.
• Good Excel/Google Sheets skills.
• Analytical and data-driven approach.
• Ability to interpret campaign reports and take corrective action.
• Good communication and coordination skills.
• Knowledge of Amazon SEO and product listing optimization will be an advantage.

Qualification

• Graduate in Marketing, Business, Commerce, Digital Marketing or a related field.
• 1–3 years of relevant Amazon PPC experience preferred.
• Freshers with strong knowledge of Amazon PPC may also be considered.

Key Performance Indicators (KPIs)

• PPC Sales Growth
• ACOS / ROAS
• Conversion Rate
• CTR
• CPC
• Campaign profitability
• Keyword performance
• Advertising budget utilization
• Organic ranking improvement

Salary

Salary: As per experience and industry standards.

Preferred Candidate

The ideal candidate should be analytical, proactive, target-oriented and comfortable working with numbers and Amazon advertising data.

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Food provided
• Leave encashment
• Paid time off
• Provident Fund

Work Location: In person