Ppc Executive

Job Title: PPC Executive

Location: Ithum , Sector 62 , Noida

Shift Timing: 8:00 PM - 5:00 AM

Experience: Up to 4 Years

Roles & Responsibilities:

• Should have a good understanding of Google Analytics.
• Complete responsibility for Google and Facebook Ads.
• End to End campaign management (from forecasting to executing, monitoring, evaluating, and optimizing campaign performance to generate maximum leads).
• Responsible for managing and optimizing online advertising campaigns, primarily using platforms like Google Ads and Bing Ads.
• Conduct keyword research and optimize the campaigns.
• Research and analyze competitors' advertising links and strategize the best plan ahead for the business.
• Optimize the ad copy, landing pages for the best lead quality.
• Optimize the campaigns regularly to improve the performance.
• Ensuring campaigns achieve specific goals, such as lead generation, sales, or website traffic
• Identify trends and insights, and optimize spend and performance based on the insights.
• Measure and report performance of all marketing campaigns, and asses against goals.
• Brainstorm new and creative growth strategies.
• Working with other team members, such as digital marketers, content creators, and web developers, to align PPC strategies with overall marketing objectives.
• Google AdWords Certification will be a plus.