PPC EXECUTIVE

PPC EXECUTIVE

Experience: 1–3 Years
Work Mode: Remote
Employment Type: Full-Time
Shift Timings: 4:00 PM – 1:00 AM IST
Salary: ₹35,000 – ₹45,000 per month

About the Role

We are looking for a PPC Executive with strong hands-on experience in managing paid advertising campaigns and working with multiple client accounts.

The ideal candidate should have experience working in a digital marketing agency or handling multiple clients simultaneously. You should be comfortable managing campaign performance, budgets, reporting, and optimization across different industries and business objectives.

Experience with e-commerce clients and live advertising accounts is highly preferred.

Key Responsibilities

• Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
• Manage multiple client accounts simultaneously while maintaining campaign quality and performance.
• Work with different campaign objectives, budgets, industries, and target audiences.
• Perform keyword research, audience research, competitor analysis, and campaign planning.
• Set up and optimize Search, Display, Shopping, Performance Max, and other relevant Google Ads campaigns.
• Manage Meta Ads campaigns, including prospecting, retargeting, audience testing, and scaling.
• Monitor key performance metrics such as ROAS, CPA, CPC, CTR, conversion rate, and revenue.
• Analyze campaign performance and identify opportunities for improvement.
• Optimize budgets, bidding strategies, targeting, keywords, placements, audiences, and ad creatives.
• Conduct regular search-term, placement, audience, and campaign-level analysis.
• Develop and execute A/B testing strategies for ads, audiences, creatives, and landing pages.
• Identify underperforming campaigns and take corrective actions.
• Scale campaigns while maintaining profitability and performance targets.
• Monitor conversion tracking and coordinate with the team to resolve tracking-related issues.
• Prepare regular performance reports and provide actionable insights.
• Communicate campaign performance and recommendations effectively to internal teams and clients when required.
• Coordinate with creative, content, and account management teams to improve campaign performance.
• Stay updated with changes in Google Ads, Meta Ads, tracking, attribution, and performance marketing trends.

Requirements

• 1–3 years of hands-on experience in PPC/Performance Marketing.
• Prior experience working with a digital marketing agency or handling multiple client accounts is required.
• Proven experience managing multiple campaigns and clients simultaneously.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience working on live client advertising accounts.
• Strong understanding of campaign structures, bidding strategies, targeting, budgets, and optimization.
• Experience with e-commerce advertising campaigns is highly preferred.
• Good understanding of performance metrics including ROAS, CPA, CPC, CTR, conversion rate, and CAC.
• Familiarity with Google Analytics, Google Tag Manager, and conversion tracking is a plus.
• Strong analytical and problem-solving skills.
• Good communication and reporting skills.
• Ability to manage multiple priorities and meet deadlines.
• Candidates with only theoretical knowledge or demo-account experience will not be preferred.

Who We're Looking For

We are looking for someone who can take ownership of campaign performance, not just execute basic campaign setups.

You should be able to look at campaign data, understand what is working and what isn't, identify the underlying issue, and implement the right optimization strategy.

The ability to manage multiple clients, campaigns, budgets, and performance goals simultaneously is an important part of this role.

Growth Opportunity

This role provides an opportunity to work on multiple client accounts, diverse industries, and performance-driven campaigns, with growth based on skills, ownership, and performance.

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: Remote