PPC Executive

We are Hiring - PPC Executive
Location - Noida, Sector - 63
Working days - 5.5 days ( 2nd saturday is working and 1st,3rd & 4th saturday is off)
Working Timing: 8:00 AM - 5:00 PM

Objectives of this role

• Planning, executing, and managing PPC campaigns across Google Ads, Facebook, LinkedIn, and other platforms.
• Develop and implement PPC strategies for a variety of clients.
• Conducting keyword research, audience targeting, remarketing and bid strategy optimization to increase ad performance.
• Monitoring and analyzing PPC campaigns and key performance metrics (CTR, CPC, CPA, ROAS, Quality Score, etc.).
• Creating compelling ad copies, A/B test creatives, and landing pages to improve conversion rates.
• Optimizing campaign budgets to ensure efficient ad spend and ROI maximization.
• Tracking competitor PPC strategies and identifying growth opportunities.
• Collaborating with SEO, content, and design teams to align PPC efforts with overall digital marketing strategy.
• Implementing tracking tools (Google Analytics, Google Tag Manager, UTM parameters, etc.) to measure performance accurately.
• Stay up to date with the latest trends and best practices in PPC advertising.

Your tasks

• Manage search, display, remarketing, video, and shopping ad campaigns effectively.
• Optimize ad campaigns to improve quality scores and reduce cost-per-conversion.
• Identify negative keywords and refine targeting to improve ad relevance.
• Ensure PPC campaigns comply with Google Ads policies and platform guidelines.
• Use Google Analytics, heatmaps, and attribution modelling to track user behavior.
• Implement conversion tracking and audience segmentation for better targeting.
• Test and refine bidding strategies (manual, automated, target CPA, ROAS, etc.).
• Coordinate with developers to ensure proper conversion tracking and retargeting pixel implementation.
• Continuously improve Quality Scores and Ad Rank through structured campaigns.
• Stay updated with Google Ads policy changes, new ad formats, and emerging trends.

Preferred skills and Qualifications

• Google Ads Certification or Meta (Facebook) Blueprint Certification.
• Experience with E-commerce PPC (Google Shopping).
• Knowledge of programmatic advertising and AI-driven bidding strategies.
• Understanding of multi-channel marketing strategies.
• Experience in B2B, or lead generation PPC campaigns.

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Life insurance
• Provident Fund

Work Location: In person