PPC Executive

Digitech India is looking for a results-driven and experienced Senior PPC Executive to lead and manage high-performing paid campaigns across multiple platforms. The ideal candidate will not only drive campaign performance but also lead a team, take ownership of deliverables, and contribute to strategic decision-making.

Key Responsibilities:

• Plan, execute, and optimize multi-market PPC campaigns to achieve performance and ROI targets
• Manage paid campaigns across Google Ads, Bing Ads, and Meta Ads
• Manage and optimize Google Merchant Center feeds to ensure proper product alignment
• Set up and manage accurate tracking using Google Tag Manager, GA4, and CRM tools like GHL
• Implement user behavior tracking using tools such as Smartlook and Microsoft Clarity
• Demonstrate a clear understanding of campaign types based on business objectives
• Conduct detailed competitor analysis to understand market demand and competitor strategies
• Maintain a strong results-oriented approach to ensure budget is utilized effectively
• Follow structured processes and checklists for campaign execution
• Handle daily account management, including bid adjustments, keyword optimization, A/B testing, and budget allocation
• Analyze performance data and implement strategies to improve conversions and reduce CPA
• Prepare detailed reports and share actionable insights with internal teams and clients
• Perform keyword research and apply effective campaign structuring and targeting strategies
• Stay updated with the latest trends, tools, and algorithm changes in digital advertising

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• 3–5 years of hands-on experience in PPC / Paid Media.
• Strong experience in E-commerce PPC campaigns.
• Proficiency in Google Ads, Meta Ads Manager, and Bing Ads.
• Strong analytical skills with advanced Excel knowledge.
• Ability to interpret complex data and derive actionable insights.
• Excellent communication, presentation, and team management skills.
• Strategic thinker with a problem-solving and result-oriented mindset.

Leadership & Ownership Responsibilities

• Handle and guide the PPC team, ensuring proper execution of assigned tasks.
• Delegate tasks effectively and ensure timely delivery with quality output.
• Take complete ownership of projects and campaign performance.
• Act as a decision-maker for campaign strategies, optimizations, and budget allocation.
• Monitor team performance and drive productivity and accountability.
• Collaborate with cross-functional teams (SEO, Content, Design, Development) for integrated campaign success.
• Ensure best practices and process adherence within the team.

Pay: From ₹30,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person