PPC Executive

• Plan, create, and manage PPC campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other advertising platforms.
• Conduct keyword research, competitor analysis, and audience targeting.
• Manage Google Search, Display, Shopping, Remarketing, and Performance Max campaigns.
• Monitor and optimize campaign performance to improve CTR, CPC, CPA, ROAS, and conversions.
• Create compelling ad copies and coordinate with the creative team for ad banners and landing pages.
• Perform A/B testing on ad copies, creatives, keywords, and landing pages.
• Manage daily and monthly advertising budgets effectively.
• Implement and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Analyze campaign performance and prepare weekly and monthly reports.
• Identify opportunities to improve lead generation, website traffic, and sales conversions.
• Optimize landing pages in coordination with web development and design teams.
• Stay updated with the latest PPC trends, advertising policies, and platform updates.
• Ensure campaigns meet business objectives and performance targets.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1–3 years of hands-on experience in PPC or paid digital advertising.
• Strong knowledge of Google Ads and Meta Ads Manager.
• Experience with Google Analytics 4, Google Tag Manager, and Google Keyword Planner.
• Understanding of search engine marketing (SEM) and digital marketing strategies.
• Knowledge of keyword bidding, audience segmentation, remarketing, and conversion optimization.
• Ability to analyze campaign data and optimize performance.
• Proficiency in MS Excel or Google Sheets for reporting.
• Strong analytical, communication, and problem-solving skills