PPC Executive

• Develop search and display PPC campaigns for national and international clients.
• Achieve maximum ROI in paid search, display shopping campaigns. Analyze campaign performance data and Optimize it according to the recent market trends.
• Must be able to track, report, and analyze website analytics, and PPC campaigns.
• Capable of optimizing the landing pages of paid marketing campaigns. Expert in research and analysis of competitor s advertising.
• Monitor the budgets and manage the expense of campaigns apart from estimating the monthly costs.
• Able to do In-depth website analysis and co-operate with the respective department for making the required changes.
• Measuring the CTA performance, A/B and multivariate testing to improve conversion rate consistently.
• Manage to maximize lead generation. Rectify landing thank you page. Optimize the lead-to-customer conversion rate.
• Cooperate with the different specialized team responsible for creative copy, social media, SEO, and email for optimizing conversion path.
• Increase qualified leads conversions for the sales team. Improve marketing funnel efficiencies.

Candidate Profile Essential: -

• A Motivated and self-starter who will do in-depth work without day to day guidance.
• Work with Sr. Digital Marketing Specialist and report to him. Should have superb verbal written communication skill. Must be innovative and pro-active.
• It is mandatory to have experience of managing 1 to 2 crores of national and international paid campaigns both for search and display network.
• Knowledge of mobile web analytical tools, marketing, performance tracking automation software is a must.
• Must have knowledge in developing, implementing, and managing marketing campaigns related to company products and services.
• Expert to increase lead generation and brand awareness.
• 2-3 years of professional experience in managing campaign performance.
• Expert with analytical, organizational, and project management Skill.