PPC Executive

Here is a professional Job Description for a PPC Expert with 2 Years of Experience, suitable for a resume, job portal, or company hiring post.

WritingJob Description: PPC Expert (2 Years of Experience)

Job Title: PPC Expert / Paid Ads Specialist
Experience: 2 Years
Department: Digital Marketing

Job Summary

We are looking for a skilled PPC Expert with 2 years of experience in managing and optimizing paid advertising campaigns across platforms such as Google Ads and Meta Ads. The ideal candidate should have experience in keyword research, campaign setup, budget management, performance tracking, and conversion optimization to achieve business goals and maximize return on ad spend (ROAS).

Key Responsibilities

• Plan, create, manage, and optimize PPC campaigns across Google Ads and Meta Ads.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Set up and manage Search, Display, Shopping, Video, and remarketing campaigns.
• Monitor campaign performance, including CTR, CPC, CPA, conversions, and ROAS.
• Optimize ad copy, keywords, bidding strategies, audiences, and landing pages.
• Manage advertising budgets and improve campaign efficiency.
• Set up and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Analyze campaign data and prepare weekly and monthly performance reports.
• Conduct A/B testing for ad creatives, headlines, and landing pages.
• Identify growth opportunities and implement strategies to generate quality leads and sales.
• Stay updated with the latest advertising trends, platform features, and best practices.

Required Skills

• 2 years of hands-on experience in PPC and paid advertising.
• Good knowledge of Google Ads and Meta Ads Manager.
• Strong understanding of keyword research and audience targeting.
• Experience with Google Analytics 4 and Google Tag Manager.
• Knowledge of conversion tracking, remarketing, and campaign optimization.
• Ability to analyze performance metrics and prepare reports.
• Strong analytical, communication, and problem-solving skills.
• Basic understanding of SEO, landing page optimization, and digital marketing funnels.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
• Google Ads certifications are an advantage.
• A proven track record of managing and optimizing paid campaigns is desirable.

Key Performance Indicators (KPIs)

• Click-through rate (CTR)
• Cost per click (CPC)
• Cost per acquisition (CPA)
• Conversion rate (CVR)
• Return on ad spend (ROAS)
• Lead quality and cost per lead (CPL)
• Overall campaign ROI

Resume tip: If you are applying for a PPC Expert role, include measurable achievements such as percentage improvement in ROAS, reduction in cost per lead, monthly ad spend managed, or increase in conversions. Only include results that reflect your actual experience.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person