PPC Executive

Job Title: PPC Executive
Department: Digital Marketing
Experience: 1.5+Years
Job Type: Full-time
Location: [Mohali]

About the Role

We are looking for a performance-driven PPC Executive to plan, execute, monitor, and optimize paid advertising campaigns across digital platforms. The ideal candidate should have hands-on knowledge of Google Ads, keyword research, campaign optimization, conversion tracking, and performance reporting, with a focus on generating quality leads, increasing conversions, and maximizing return on ad spend.

Key Responsibilities

• Plan, set up, and manage PPC campaigns across Google Ads, Microsoft Ads, and other relevant advertising platforms.
• Conduct keyword research and competitor analysis to identify profitable advertising opportunities.
• Create and optimize search, display, shopping, remarketing, and other relevant ad campaigns.
• Develop compelling ad copy, headlines, and calls to action.
• Manage campaign budgets, bids, and audience targeting to achieve performance goals.
• Monitor key metrics such as CPC, CTR, CPA, conversion rate, and ROAS.
• Optimize campaigns regularly to improve performance and reduce cost per acquisition.
• Set up and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and relevant platform tools.
• Analyze campaign data and prepare daily, weekly, and monthly performance reports.
• Conduct A/B testing of ad creatives, landing pages, keywords, and bidding strategies.
• Identify opportunities to improve lead quality, conversion rates, and advertising ROI.
• Coordinate with SEO, social media, design, and web development teams to support marketing objectives.
• Stay updated with advertising platform changes, industry trends, and best practices.

Required Skills and Qualification

• 1.5+ years of experience in PPC or paid digital advertising is preferred.
• Practical knowledge of Google Ads and keyword research tools.
• Understanding of campaign structures, bidding strategies, audience targeting, and remarketing.
• Familiarity with GA4, Google Tag Manager, and conversion tracking.
• Strong analytical and problem-solving skills.
• Good understanding of CPC, CTR, CPA, conversion rate, and ROAS.
• Ability to manage advertising budgets and meet campaign performance targets.

Key Performance Indicators (KPIs)

• Cost per lead or cost per acquisition (CPL/CPA).
• Conversion rate and lead quality.
• Return on ad spend (ROAS), where applicable.
• Click-through rate (CTR) and cost per click (CPC).
• Campaign budget utilization and efficiency.
• Improvement in campaign performance over time.

How to Apply

Interested candidates can share their updated resume and details of their PPC campaign experience at [Email- [email protected] / Contact-8699661686].

Work Location: Hybrid remote in Mohali, Punjab