PPC Executive - Google Ads

Key Responsibilities

• Create, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, Remarketing)
• Conduct keyword research, competitor analysis, and audience targeting
• Generate quality leads and improve conversion rates
• Work on landing page recommendations and conversion tracking
• Set up and manage Google Analytics, Google Tag Manager, and conversion events
• Perform A/B testing for ad copies, creatives, and landing pages
• Stay updated with latest Google Ads trends and algorithm updates
• Coordinate with design and content teams for campaign creatives

Required Skills

• Hands-on experience with Google Ads
• Strong understanding of PPC, SEM, keyword strategy, and bidding models
• Knowledge of Google Analytics, Google Tag Manager, and Search Console
• Understanding of conversion tracking and remarketing
• Good analytical and reporting skills
• Basic understanding of Meta Ads/Facebook Ads is a plus
• Excellent communication and problem-solving skills

Eligibility Criteria

• 1–2 years of experience in PPC / Google Ads management
• Bachelor’s degree in Marketing, Business, IT, or related field

Preferred Candidate Profile

• Experience handling lead generation campaigns
• Ability to manage multiple campaigns simultaneously
• Data-driven mindset with attention to detail
• Immediate joiners preferred

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person