Ppc Expert

Role Summary:

A Senior PPC / Performance Marketing Executive with a proven track record running paid media at scale and strong technical command of tracking and analytics, to own paid performance across Google and Meta for multiple RFC verticals.

Role & responsibilities

• Plan, execute, and optimise campaigns across Google Ads (Search, PMax, YouTube) and Meta Ads for Tourism, Hotels, Glamping, MICE, and other verticals
• Own campaign performance end-to-end: budgets, targeting, bidding strategy, creative testing, and reporting
• Set up, audit, and troubleshoot GTM containers and tags; verify conversion tracking is firing and attributing correctly
• Build and maintain performance dashboards; report on CPL, ROAS, and footfall/booking attribution against targets
• Work with the external digital agency on pilot campaigns, media plans, and performance reviews

Preferred candidate profile

Must-Have Skills & Tools

• 4+ years of hands-on paid media management with a proven track record (portfolio/case studies expected)
• Deep expertise in Google Ads and Meta Ads Manager
• Strong, hands-on command of Google Tag Manager (GTM) building and debugging tags, triggers, and variables
• Proficient in Google Analytics (GA4), Google Search Console, and SEMrush reporting & analysis
• Technical ability to verify Tag Assistant / conversion tracking setup and confirm conversions are attributing correctly
• Working knowledge of HubSpot and Salesforce for lead routing and attribution

Tools & Platforms

• Google Ads • Meta Ads Manager • Native Ads • Programmatic Ads • Linkedin Ads • 360 Degree Ads • Google Analytics (GA4) • Google Tag Manager (GTM) • Google Search Console • SEMrush • HubSpot • Salesforce • Influencer Marketing

Good to Have

• Hands-on experience with AI-driven campaign types (Performance Max, Advantage+) for efficiency and scale
• Experience in tourism, hospitality, real estate, or high-consideration lead-gen categories
• Google Ads / Meta Blueprint certifications
• Passion towards Data Analytics and Reporting Analysis.