PPC Expert

Location: Chennai

Skills: Keyword research, Search engine marketing, Internet marketing, knowledge in using Bing, Google, Facebook & LinkedIn.

Qualification: Any Degree / MBA

Experience: Trainee (Fresher), Expert (1 - 2 Years), Senior Expert (5+ Years)

Gender: Male / Female

Job Description

Responsibilities:

• Plan, optimise, implement and manage paid search campaigns for a variety of clients.
• Ensure PPC campaigns are up and optimised according to brief and best practice guidelines.
• Develop near and long-time paid search strategies and campaigns for clients.
• Manage medium to large-sized PPC budgets.
• Work with the content team to ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI and conversion is possible.
• Perform keyword research and manage all bid management for your clients.
• Work with the PPC Manager to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy.
• Keep up to date with the latest industry trends.
• Analyse activity and performance of all paid search campaigns and report findings back to the PPC Manager and subsequent clients.
• Help to define PPCs strategies for a host of clients .

Key Skills/Experience:

• 3-5 years of experience in a similar role (preferably client-side).
• Proven track record in driving successful PPC and paid search campaigns.
• Strong working knowledge of Google Adwords and all paid search platforms.
• Google Adwords certification preferable.
• Strong attention to detail.
• Passion for PPC and digital marketing in general.
• Effective communication and reporting skills.
• Strong track record in managing medium to large-sized budgets.
• Strong numerical and analytical skills.
• Good working knowledge of Google Analytics.
• Effective account management skills.

PPC Expert -