PPC Manager

Please note: this role is currently open to candidates based in the United States who do not need visa sponsorship.

Role: Pay Per Click (PPC) Manager

Location: [Milwaukee, WI/Hybrid]

This is a hybrid role, with preference given to local candidates and the expectation of two days per week in the office at our Wauwatosa, WI location.

Reports to: Director of PPC

Role Summary

The PPC Manager is responsible for developing and executing comprehensive, data-driven digital advertising campaigns across multiple channels including search, display, shopping, social, video, and more. A successful candidate will possess a strong foundation in performance marketing with a growth mindset and be open minded to new methodologies.

Core Responsibilities

Campaign Setup & Management

• Conduct keyword, audience and competitor research to develop PPC plans.
• Create campaigns, ad sets, and ads across the full funnel on various networks, platforms and objectives.
• Develop original, relevant, high-quality advertising copy and related creative assets.
• Manage all aspects of daily optimization for all active campaigns (budgets, bid strategies, targeting, structure, creatives, etc.).
• Utilize software and tools to improve ad ops, including Ads Editor, Sheets, scripts, and more.
• Maintain logs of key decisions, changes made and their outcomes.

Testing & Learning

• Propose and implement tests of settings, features, campaign types, structures, formats, audiences, bidding to drive improved outcomes.
• Use performance, platform, market research and user journey insights to drive recommendations and novel concepts for testing.
• Consistently and independently dedicate effort to learning, growth & credentials to improve capabilities and effectiveness.

Analysis & Reporting

• Monitor campaigns daily, utilizing platform dashboards, Sheets & GA4 to track budget pacing, spot anomalies and errors, and ensure foundational tracking elements are functioning properly.
• Conduct thorough analyses of PPC campaign performance reports to understand what’s happening, the route cause, why it matters, and what to do now.
• Draft high quality written reporting with outcomes, insights, trends and recommended next steps without the use of AI assistance.
• Integrate and interpret various data sources to get more holistic perspectives on issues and opportunities.

Platform Strategy

• Deeply understand platform campaign types, media, formats, objectives, bidding, and other mechanics influencing results at a first principles level.
• Develop in-platform campaign strategies to achieve client goals and business objectives while following documented SOPs.
• Consistently apply principles & mental models to drive selection and methodology choices.
• Understand the benefits and limitations of machine learning, LLMs and AI tools and apply them narrowly and effectively when appropriate.

Client Communication

• Triage and escalate inbound communications to provide an excellent customer experience.
• Provide written & verbal responses to inbound communications in area(s) of expertise.
• Contribute to client meetings in area(s) of expertise, providing insight and recommendations.
• Confidently present key findings to internal and external stakeholders.

Qualifications

• 1-3+ years of hands-on PPC experience with self-serve Google Ads and Microsoft Ads campaigns, preferably in an agency setting (managing multiple client accounts)
• Passion for PPC with a desire to work in accounts day-to-day
• Experience managing significant (5-figure+) monthly budgets across platforms with successful business outcomes
• Experience with advertising lead generation & eCommerce brands
• Experience across campaign types, especially Performance Max, AI Max, Demand Gen, Search, Shopping, Display, YouTube
• Experience in data analysis and reporting with Google Analytics 4, Looker Studio, Google Sheets, and other reporting/visualization tools
• Strategic, systems & principles-based thinker with the ability to develop and execute innovative PPC strategies
• Excellent oral and written communication skills
• College education in a relevant field or equivalent experience

Benefits

• Target Compensation: $60,000 - $72,000 annually including competitive base and profit sharing, dependent on experience
• Competitive paid time off & holiday benefits
• 401k with 5% safe harbor company match
• Professional development resources (courses, conferences, coaching, training, education)

About Us

As a growing boutique search marketing agency dedicated to the craft and hyper-focused on high-stakes PPC. We are on a mission to lead the industry, provide excellent service and results for our clients so that every client becomes a case study and a testimonial. We are a team of experts who believe in depth, building relationships, deep work, making a difference and having fun while we do. We are relentless in our pursuit of learning and growth, and we're looking forward to welcoming a new team member who has a passion for PPC, wants to grow with us, and will raise the bar for all of us!

Our Core Values

• Act with Purpose
• Be Reliable
• Pursue Mastery
• People First
• Do Good
• Be Humble